NEW! Top 10 LinkedIn Tips to Boost Your Business

About SBDC:The Santa Cruz Small Business Development Center (SBDC) is a nonprofit organization that provides expert no-cost advising, low cost workshops and small business trainings to guide small businesses to success and accomplishment. The Santa Cruz SBDC serves all of Santa Cruz County, is hosted by Cabrillo Community College, and is part of the Northern California SBDC network.  We work hands-on with entrepreneurs and business owners to address challenges, seize opportunities and grow our clients' bottom line.GOVERNOR’S OFFICE OF BUSINESS AND ECONOMIC DEVELOPMENTThe Governor’s Office of Business and Economic Development (GO-Biz) serves as the State of California’s leader for job growth, economic development, and business assistance efforts.Funded in part through a Grant with the Governor’s Office of Business and Economic Development.SMALL BUSINESS ADMINISTRATIONCreated in 1953, the U.S. Small Business Administration (SBA) continues to help small business owners and entrepreneurs pursue the American dream. The SBA is the only cabinet-level federal agency fully dedicated to small businesses and provides counseling, capital, and contracting expertise as the nation’s only go-to resource and voice for small businesses.Funded in part through a cooperative agreement with the U.S. Small Business Administration.All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to 6500 Soquel Dr. #2100C  Aptos, CA 95003 Santa Cruz Small Business Development Center (SBDC), (831) 479-6136, SBDC@Cabrillo.edu

Santa Cruz Small Business Development Center

This webinar will show you how to strengthen and optimize your brand through LinkedIn Groups and Profile & Business Pages through LinkedIn.

LinkedIn is the only social media network devoted solely to business, yet many professionals do not leverage its power because they are not sure how to do it or think LinkedIn is useful only for job seekers and employers. This class is an overview of steps for businesses to strengthen their brand and forge connections and create opportunities to expand your brand. <ul><li>Understand LinkedIn Profiles vs. Business Pages</li><li>The pros and cons of LinkedIn Groups</li><li>How to build your LinkedIn network</li></ul>This course is a lecture format followed by Q and A.Karen Kefauver is a social media coach, speaker and trainer with more than 10 years&#x27; experience teaching business owners and entrepreneurs how to use social media marketing to build brand authority, grow business and boost the bottom line. She&#x27;s a longtime instructor with the SBDC and understands the unique challenges of small business owners. Karen has lived in Santa Cruz since 1993 and launched her social media business in 2010.

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NEW! Top 10 LinkedIn Tips to Boost Your Business

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NEW! Top 10 LinkedIn Tips to Boost Your Business

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