3-Day Account Engagement (Pardot) Admin Bootcamp: November 12-14, 2024

Take your Account Engagement knowledge to the next level

Join Cypress as a Participant in our 3-Day Account Engagement Admin Bootcamp. In this course, you will receive expert-led training, interactive demos and examples, and in-depth material teaching you the ins-and-outs of Account Engagement. Whether you are looking to get the most out of the platform or prepare for the Marketing Cloud Account Engagement Specialist Certification exam, this course will help you on your path to becoming an Account Engagement Super User.

How the course works

The instructor will cover the course material for every module with advanced, in-depth overviews of concepts while demoing how to do certain aspects within Account Engagement. After demoing, you will have time allocated to perform exercises within your own org. The proctor will monitor a Q&A panel to answer any questions you have during the module. At the end of each module, we will address unanswered questions that weren't addressed during the module.

Course Outcomes

The course is what you make it. By doing the exercises and being engaged, you will be able to thoroughly prepare yourself for becoming an Account Engagement Super User and for the Account Engagement Specialist Certification Exam.

Course Overview

• Salesforce Integration
• Administrative Aspects
• Visitors and Prospects
• Lead Qualification
• List Management
• Personalization and Email Marketing
• Forms and Landing Pages
• Automation
• Lead Nurturing

Course Requirements

• Access to an Account Engagement Org
• Some familiarity with Account Engagement
• A willingness to learn and participate

This is a virtual training so you can learn from the comfort of your own home