LinkedIn Mondays - Power Networking & Power Prospecting with LinkedIn

Bobbie Foedisch Consulting

LinkedIn Power Networking &amp; Power Prospecting.
Stop Selling. Start Influencing.

LinkedIn Power Networking &amp; Power Prospecting for Professionals Who Sell is a 4-part series running on the 2nd Monday of each month from February 2022 through May 2022.The series will run again from August 2022 through November 2022.<h3>You will receive the zoom link via email within 1-hour of each event start time.</h3>Each 2nd Monday we will focus on a different area of power networking and power prospecting on LinkedIn so your processes online line up with your business development activities IRL (In Real Life). Why LinkedIn for Power Networking &amp; Power Prospecting? Let’s look at the numbers:🔶 An article published by LinkedIn in 2016 stated that there are 61 million high-level influencers and 40 million decision-makers on LinkedIn. In the last 4 years, the number will surely have increased even further🔶 There are almost 8M professionals in more than 200 countries networking on LinkedIn today 🔷65M B2B Decision Makers 🔷17M opinion leaders 🔷40M mass affluent 🔷 10M C-Level Executives🔶 The platform is also home to over 57 million companies 🔶 LinkedIn Sales Navigator Leads to a +7% Higher Win Rate When Closing Deals🔶 80% of B2B leads come from LinkedIn (vs. 13% Twitter &amp; 7% Facebook). .. That’s 4 out of 5!🔶 LinkedIn generates 3x more conversions than Twitter &amp; Facebook. A study by HubSpot showed that LinkedIn has the highest visitor-to-lead conversion with 2.74%. That is almost 3 times higher than Twitter with 0.69% and Facebook with 0.77%. With LinkedIn, not only do more potential leads land on your website, but they are also more qualified and interested in your offer.🔶 LinkedIn Contributes a Lot to the Buyer's Journey. Of those surveyed said that LinkedIn had the biggest impact during research. Often, professionals who sell are unsuccessful when it comes to building an effective process online that reflects the business professional you are IRL (In Real Life). There are two reasons this may be happening:1.	Not caring2.	Not knowingThis series is for those of you that fall into the latter category and want to learn how to be as successful on LinkedIn as you are IRL (In Real Life). If you focus on building business through relationships but don’t know how to communicate that on LinkedIn, these are the sessions for you.Although these sessions are progressive and build on each other, feel free to attend any/all sessions that interest you. You can start attending at any time! Think of these sessions as having a “Ferris Wheel approach” that allows you to hop on and hop off at your discretion! But bear in mind if you miss a session, the following session will not recap what was taught in the previous session so get as many on your calendar as you can!These sessions will include tips and best practices around each topic, including apps, plug-ins, and the like that help support your success in leveraging LinkedIn effectively and efficiently.Power Networking &amp; Prospecting Part 1 includes the following: 🔵 Building your network intentionally 🔵 Sending/withdrawing custom connection requests 🔵Importing via email contact lists and uploading .csv files for mass connection requests 🔵Leveraging Who’s Viewed Your Profile 🔵Replying to connection requests to qualify before connecting on LinkedInPower Networking &amp; Prospecting Part 2 includes the following: 🔵 Leveraging LinkedIn to build &amp; qualify your target list of companies using LinkedIn Profiles, Company Pages, and research on content with LinkedIn and LinkedIn Sales Navigator 🔵 Opening the dialogue on public posts, private messaging 🔵 OPP – learning how to leverage activity on OPP (Other People’s Profiles) to endorse for skills, give kudos, share profiles, give recommendations, and engage in the respective activity sections of your target market 🔵 Mining the networks of your 2nd degree+ target audience through their engagement, reactions and comments on public posts in the home feed 🔵Understanding how to customize your home feed for optimized content and targeted engagement 🔵 Advanced searches on LinkedIn Free and LinkedIn Premium (NOT SALES NAVIGATOR – THAT IS THE NEXT SESSION) 🔵 Determining your best connectors based on their networks 🔵 Running Coffee Meetings that have an ROI every timePower Networking &amp; Prospecting Part 3 includes the following: 🔵 Joining, leveraging, and leaving Groups 🔵 Group Rules 🔵Posting Content in Groups – What, Where, When, How 🔵 Messaging Group Members via groups regardless of level of connection 🔵 Advanced and Saved Searches via Sales Navigator in Groups to identify your target audience for public engagement or private messaging 🔵 Leveraging Groups related to Chambers and Associations you belong to or visit regularly to fill your next networking event with targeted meetings with potential partners, prospects, etc. 🔵 LinkedIn Sales Navigator 🟠 Setting up your Sales Preferences related to your target market 🟠 Running Advanced Searches 🟠 Creating recurring warm lead generation Saved Searches that regenerate weekly based on your network and your networking activity 🟠 Creating Lead Lists/Account Lists for prospecting 🟠Saving targets to Lead Lists in LI Sales Navigator 🟠Recognizing Triggers via Sales Navigator Home Page 🟠 InMails – when to use them, how not to use them, hacks that help you not need to use them so all messages appear warmerPower Networking &amp; Prospecting Part 4 includes apps, plug-ins, and other helpful resources to fold into your LinkedIn-focused successes: 🔵 Canva – create beautiful images for your content! 🔵 HootSuite – schedule your content so you never miss an opportunity to be visible to your network 🔵 Crystal - Crystal uses machine learning to predict anyone's DISC profile, with or without an assessment. These profiles help you understand personality traits, communication style, buying preferences, motivations. 🔵 Email Extractors – extract emails right from LinkedIn Profiles with anyone of the available extractors out there! From FREE chrome plug-ins to paid apps, you can find just about anyone’s email address. HOUSEKEEPING: VIDEOS MUST BE TURNED ON. While this is a learning opportunity, it is also a networking opportunity. Please be sure to have your video turned on for all LinkedIn Monday sessions! You wouldn't show up to a networking event with a bag over your head, would you? Show up prepared and ready to engage!But wait, there's more! Power Networking and Power Prospecting is only one piece of LinkedIn Success. Be sure to check out all LinkedIn Monday series for 2022:<ul>•	<a href="https://www.eventbrite.com/e/260602979527">Profile Optimization for Professionals Who Sell</a>: 1st Monday of the month•	<a href="https://www.eventbrite.com/e/252292191737">Power Networking &amp; Power Prospecting, Outbound Lead Gen</a>: 2nd Monday of the month•	<a href="https://www.eventbrite.com/e/260723279347">Thought Leadership &amp; Top of Mind Status, Inbound Lead Gen</a>: 3rd Monday of the month•	<a href="https://www.eventbrite.com/e/260734703517">LinkedIn for Job Search &amp; Career Transition:</a> 4th Monday of the month</ul>Don’t forget to <a href="https://www.linkedin.com/newsletters/linkedin-irl-in-real-life-6859874750810996736/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">subscribe to my Newsletter on LinkedIn: LinkedIn IRL (In Real Life) </a>where I give insights into leveraging LinkedIn authentically, the way we would in real-life situations. Learn how to leverage LinkedIn as an extension of your networking and relationship building, not as a separate function. Learn how to be yourself on LinkedIn, how to be the real you, because LinkedIn is real life with real people and should be approached the same way.Contact Info•	<a href="https://www.calendly.com/bobbiefoedisch" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Schedule a time to chat</a>•	<a href="https://www.linkedin.com/in/bobbiefoedisch" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Follow/Subscribe/Connect on LinkedIn</a>•	<a href="https://www.bobbiefoedisch.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Visit my website</a>•	<a href="https://www.linkedin.com/company/bobbie-foedisch-consulting/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Follow Bobbie Foedisch Consulting Company Page on LinkedIn</a>

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LinkedIn Mondays - Power Networking & Power Prospecting with LinkedIn

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