The Essentials: Facebook For Beginners

About SBDC:The Santa Cruz Small Business Development Center (SBDC) is a nonprofit organization that provides expert no-cost advising, low cost workshops and small business trainings to guide small businesses to success and accomplishment. The Santa Cruz SBDC serves all of Santa Cruz County, is hosted by Cabrillo Community College, and is part of the Northern California SBDC network.  We work hands-on with entrepreneurs and business owners to address challenges, seize opportunities and grow our clients' bottom line.GOVERNOR’S OFFICE OF BUSINESS AND ECONOMIC DEVELOPMENTThe Governor’s Office of Business and Economic Development (GO-Biz) serves as the State of California’s leader for job growth, economic development, and business assistance efforts.Funded in part through a Grant with the Governor’s Office of Business and Economic Development.SMALL BUSINESS ADMINISTRATIONCreated in 1953, the U.S. Small Business Administration (SBA) continues to help small business owners and entrepreneurs pursue the American dream. The SBA is the only cabinet-level federal agency fully dedicated to small businesses and provides counseling, capital, and contracting expertise as the nation’s only go-to resource and voice for small businesses.Funded in part through a cooperative agreement with the U.S. Small Business Administration.All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to 6500 Soquel Dr. #2100C  Aptos, CA 95003 Santa Cruz Small Business Development Center (SBDC), (831) 479-6136, SBDC@Cabrillo.edu

Santa Cruz Small Business Development Center

This webinar will show you how to use Facebook for your business through profile, groups & pages, and engaging with potential new customers.

Small business owners can leverage Facebook for promotion of goods and services and to stay top of mind — if it&#x27;s done right. There&#x27;s a delicate balance between selling and engaging with the target audience. Learn best practices for using the world&#x27;s largest social media network.<ul><li>Overview of Facebook profiles, groups and pages</li><li>Learn how to engage current and potential new customers </li><li>Tips to generate content that generates interest and conversation</li></ul> This course is a lecture format followed by Q and A. Karen Kefauver is a social media coach, speaker and trainer with more than 10 years&#x27; experience teaching business owners and entrepreneurs how to use social media marketing to build brand authority, grow business and boost the bottom line. She&#x27;s a longtime instructor with the SBDC and understands the unique challenges of small business owners. Karen has lived in Santa Cruz since 1993 and launched her social media business in 2010.

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The Essentials: Facebook For Beginners

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The Essentials: Facebook For Beginners

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