San Francisco Neon-Matchbook Typography Tour

The Tenderloin Museum celebrates the rich history of one of San Francisco's most overlooked neighborhoods.Through history exhibitions, resident-led walking tours, community programs, and the presentation of original artwork, the Tenderloin Museum invites all comers to learn about the roots of our dynamic neighborhood, and reclaim our city's past and future. The 31 blocks of the Tenderloin District are a microcosm of San Francisco, peopled by immigrants and iconoclasts, artists and activists, sinners and saints. All are welcome to join us in telling its story.

Tenderloin Museum

The return of our popular Tenderloin Neon and Matchbook tour with San Francisco Neon (Part 1)

Tune in for an illustrated exploration of typography used on the matchbooks and neon signs from the neighborhood. Just like matchbooks, historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture. This illustrated presentation will be hosted by Stephen Coles of <a href="http://letterformarchive.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Letterform Archive</a> with co-host Al Barna of <a href="http://sfneon.org/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">SF Neon</a>. Back by popular demand, get ready for a deep dive into the history of matchbook design and the unique letterforms of San Francisco matchbooks associated with legacy businesses and neon signs.Free | Suggested donation of $10.Those who register will get links to watch the tour two different ways: Live on Zoom or as a recorded video on YouTube, available for one week after the event.Existing at the intersection of material culture and built environment, neon signs are emblematic of the many small businesses that comprise a vital thread in the dynamic tapestry of the urban ecosystem. The Tenderloin and Mid-Market sport the densest concentration of extant neon in the Bay Area, which makes the Tenderloin Museum an ideal forum to consider neon and its powerful, often overlooked ability to chronicle a city and its people.

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San Francisco Neon-Matchbook Typography Tour

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