2023 PR Summit

PRSA Pittsburgh is one of the largest chapters within the East Central District, one of 10 PRSA districts. The East Central District represents members in 16 PRSA chapters concentrated in Indiana, Kentucky, Michigan, Ohio, Western and Northwestern Pennsylvania and West Virginia.The PRSA Pittsburgh Mission:To create, educate, and empower a diverse community of communications professionals who value the role that public relations plays in their careers, their organizations, and the region.Our Value Proposition: PRSA Pittsburgh believes public relations serves an increasingly vital role in the leadership, business, marketing, and communications functions of all organizations, and we aim to provide our members with the tools, support, education, and networking to play this role in their respective organizations.We do this through:Encouraging research, analysis, and discussion of the challenges and opportunities facing PR professionals today.Strengthening and maintaining the highest standards of service and ethical conduct by all members of the profession.Supporting the creation of mutually beneficial relationships between our members where diverse ideas, strategies and tactics can be shared.Recognizing, rewarding, and sharing our members’ accomplishments.

PRSA Pittsburgh

The 2023 PR Summit will feature panels on crisis management in Pittsburgh, AI in the PR industry, and preparing for the  2024 election.

Alloy 26

PRSA Pittsburgh is pleased to announce its annual PR Summit will take place on Tuesday, October 3rd. This year’s theme is “Navigating Turbulence: Real-Life Crisis Management in Pittsburgh, Preparing for the 2024 Election, and How Artificial Intelligence Will Change PR.”As we prepare for the 2024 election and grapple with how rapid advancements in AI will impact our industry, members will learn how to adapt and upskill for the future of PR. We will also hear from local experts on case studies of local crises and the skills needed to adapt quickly and effectively while keeping unique sensitivities in mind.The PR Summit will consist of three unique panel discussions and a breakout networking session hosted at Alloy 26 in Nova Place. Doors open at 4:30PM.For panel topics and speaker information, visit <a href="https://prsa-pgh.org/2023-pr-summit/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">prsa-pgh.org/2023-pr-summit/</a>Parking is available onsite at Nova Place for $5 after 4 p.m. We recommend using Gate 4, the South Commons entrance. For more information, <a href="https://novaplace.com/getting-here/parking/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">click here</a>.

Agenda

Networking

ChatGPT and generative artificial intelligence are the most disruptive forces to hit the public relations industry since the internet. For PR professionals, the burning question of how AI will fit into the future of our profession is front and center. In Aaron's talk, we explore if the technology will replace communications practitioners, or if seasoned PR pros can use it to work smarter and enhance their work? Newsrooms are short-staffed, budgets are increasingly tight, and public relations teams are consistently asked to do more with less. So how can you strike the right balance?

How AI Will Change PR & Your Career

For many reasons, the 2020 election cycle was a pivotal time in American history. According to Berlin Rosen, the 2022 midterm election cycle shattered records, becoming the second most expensive political cycle of all time, behind only the 2020 presidential election. With control of the White House and both houses of Congress up for grabs, we should expect 2024 to set a new record. In addition to a pricey election, tactics used by political campaigns in recent years have brought new challenges to companies and brands. How does the ever-changing political world align with the evolving media landscape for the 2024 elections? What should companies and agencies start preparing now for the heat the election might bring in 2024?

Ahead of the Curve: Mastering PR Strategies for the 2024 Election

Your organization’s next crisis is on the horizon – it’s inevitable. The question is, are you ready for it? No company or brand is immune to high-profile incidents. Whether it’s a minor matter such as a power outage, or a high-profile event such as a bridge collapse, we hear from some of the most seasoned PR professionals in the Pittsburgh region about their real-life crises, how they were managed, and their best pieces of advice for others in the industry.

PIVOT! Overcoming and Adapting to Real-Life Crises Situations in Pittsburgh

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2023 PR Summit

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2023 PR Summit

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