2021 State of the YAYA Live Webcast
MOJO Ad's report on the youth and young adult (YAYA) market sheds light on their attitudes regarding brands, careers, politics and more.
Join us for the 2021 State of the YAYA Live Webcast on May 4 at 10 a.m. CST!
The youth and young adult (YAYA) market is an elusive target that’s hard to define. MOJO Ad, the award-winning, student-run advertising agency at the Missouri School of Journalism, has specialized in the 18- to 24-year-old demographic for more than 15 years. The State of the YAYA is a free, annual, in-depth research report compiled and written by MOJO Ad staff. The report is based on our national survey of more than 700 YAYA consumers. Each year, we help marketers understand and connect with this market and their world. This report sheds light on who they are, including their attitudes regarding brand authenticity, careers, entertainment, politics, social justice and more.
MOJO Ad's report on the youth and young adult (YAYA) market sheds light on their attitudes regarding brands, careers, politics and more.
Join us for the 2021 State of the YAYA Live Webcast on May 4 at 10 a.m. CST!
The youth and young adult (YAYA) market is an elusive target that’s hard to define. MOJO Ad, the award-winning, student-run advertising agency at the Missouri School of Journalism, has specialized in the 18- to 24-year-old demographic for more than 15 years. The State of the YAYA is a free, annual, in-depth research report compiled and written by MOJO Ad staff. The report is based on our national survey of more than 700 YAYA consumers. Each year, we help marketers understand and connect with this market and their world. This report sheds light on who they are, including their attitudes regarding brand authenticity, careers, entertainment, politics, social justice and more.