AMA Boston: Fandom Marketing with David Meerman Scott

Turn casual customers into devoted fans

Attention gets people to notice you. What makes them stay, buy again, and tell everyone they know?

Fandom isn’t just for entertainers and sports teams. Any organization can build a community of people who love what it does—and want to be part of its success.

Join bestselling author and marketing strategist David Meerman Scott for a fresh look at how businesses create those connections. An early champion of online marketing, David now argues that the pendulum has swung too far toward superficial digital communications. The opportunity for marketers is to build meaningful human relationships that turn customers into fans.

Drawing on the ideas in Fanocracy and The Fandom Playbook, David will explore how organizations can inspire loyalty, earn enthusiastic recommendations, and give people a reason to care about a product, organization, or idea.

What you’ll learn

• What separates a casual customer from a devoted fan—and why that distinction matters.
• How fandom marketing applies to businesses and organizations of all kinds.
• Why human connection is essential in a world of superficial online interactions.
• How to approach marketing with the goal of building lasting relationships.

Whether you’re growing a business, leading a marketing team, building a nonprofit community, or launching something new, this session will help you think beyond the next transaction.

About David Meerman Scott

David Meerman Scott spotted the online marketing revolution in its infancy and helped organizations navigate it through books including The New Rules of Marketing and PR, which has sold more than 500,000 copies in 29 languages.

His work now explores how organizations grow by creating fans. He is the author of the Wall Street Journal bestseller Fanocracy and The Fandom Playbook, both published by Entrepreneur Press.

Give people a reason to become fans.

Discover how a more human approach to marketing can build stronger relationships and grow your business.

Reserve Your Spot