PR and Social Media Strategies to Get Found and Build Trust

When someone searches for your business online or asks AI for a recommendation, will they find you, and will they trust what they find?

Your website and social media accounts tell your story, but what others say about your business also shapes your reputation. As people increasingly use AI-powered search tools to find companies, services, and experts, earned media and credible third-party coverage can play a valuable role in helping people discover you.

At November's Social Media Breakfast Houston, Felicia Perez, APR, founder and president of FAR Public Relations, will share how to develop a practical PR strategy that supports your business goals and strengthens your online presence.

Drawing on her experience as a former television news producer and PR strategist, Felicia will explain how to identify stories worth telling, earn media attention, coordinate PR with social media, and measure the results of your communications efforts.

We'll also discuss how to handle negative coverage, criticism, and online harassment when your reputation is at risk.

Whether you work in marketing, communications, a nonprofit, or run your own business, you'll leave with ideas you can apply to improve how people find and perceive your organization.

What you will learn:

• How to build a PR plan with clear goals, target audiences, key messages, and measurable objectives.
• Why earned media and third-party credibility matter for online visibility, including how AI search tools discover and cite information.
• How to coordinate media relations and social media to strengthen your message and reach more people.
• Practical ways to extend the life of media coverage and thought leadership through social content.
• How to evaluate results beyond vanity metrics and approach negative press or online criticism.

REGISTRATION

Space is limited. Please reserve your spot in advance so we can plan for breakfast and seating.

SPEAKER

Felicia Perez, APR, Founder and President, FAR Public Relations

Felicia Perez, APR, is the founder and president of FAR Public Relations, a Houston-based public relations agency that helps organizations build visibility, strengthen their reputations, and connect with the audiences who matter most.

A former television news producer turned PR strategist, she brings a unique perspective to storytelling, media relations, and brand communications. She is a past president of PRSA Houston, an adjunct instructor at the University of Houston's Valenti School of Communication, and a nationally recognized PR professional whose work has earned industry honors, including a PRSA Silver Anvil Award of Excellence and recognition as one of PRSA's 2026 Women of Impact.

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DETAILS

📅 Date & Time: Friday, November 13, 2026, 8:30 AM – 10:30 AM (9:00 AM online)

📍 Location: The Ion, 4201 Main Street, Houston, TX 77002

🚗 Parking: Red Lot- Enter 4203 Fannin Street for direct access. Complimentary up to 3 hours. Ion District Parking Garage- Enter 4111 Fannin Street. Complimentary up to 2 hours.

🥐 Breakfast: Enjoy a complimentary continental breakfast and coffee.

LIVESTREAM LINKS

YouTube

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Facebook

THANK YOU TO OUR SPONSORS

A special thank you to our sponsors: Walmart, Impact HUB Houston, The Ion, Zoetica Media, Mighty Strategic Consulting, and SmartSocialMastery.

SMBHOU NEEDS YOU

The Social Media Breakfast of Houston connects a community of over 1,600 PR, Marketing, and Small Business professionals who meet monthly to learn, connect, and collaborate. We’re looking for breakfast sponsors to help fuel the conversation for just $100 per month. Want to be an exclusive sponsor in your category? 📧 kami@zoeticamedia.com