Union Square Foundation Holiday Fundraiser Presented by United Airlines

Join us for The Great Gatsby — a night to celebrate our year’s hard work and help raise funds for the Union Square Foundation!

This exciting annual fundraiser, organized by the Union Square Foundation, is a special moment for members and stakeholders to highlight Union Square as a world-class destination. It’s a festive and important night to celebrate all the hard work, support, and accomplishments from the past year. This year's Holiday Fundraiser will be hosted at Chotto Matte, a rooftop restaurant and bar, world-renowned for elevated Japanese-Peruvian cuisine and craft cocktails.

The theme of the Holiday Fundraiser is The Great Gatsby, so please come dressed to step into the roaring 20s, and be ready to try your luck with some on-theme games and activities. More details to come!

See sponsorship opportunities and information here.

ABOUT THE UNION SQUARE FOUNDATION:

The Union Square Foundation is the charitable 501(c)(3) partner organization of the Union Square Alliance. The Mission of the Union Square Foundation is to establish a renewed ‘sense of place’ for the Union Square Area by supporting diverse artistic, cultural, and culinary programs and projects – and by cultivating a welcoming, caring community for all humankind. We provide critical support to both create and maintain an active and beautiful environment that serves to enrich its public spaces for the enjoyment of San Francisco’s residents and visitors. Holiday projects funded by the Foundation include those focused on the public realm, such as our holiday décor and Union Square in Bloom, and streetscape projects and improvements, like the Powell Street Promenade and Maiden Lane activations. The proceeds from this event support all these important programs.

Union Square is a treasured part of our San Francisco community, serving as a focal point for residents and visitors alike. With you as our partner, we are thrilled to elevate the experience for our attendees and also serve as a testament to the enduring spirit and vibrancy of Union Square. This event will be a symbol of unity, reinforcing the importance of coming together no matter the industry or demographic, especially during the holiday season, to create moments of joy and shared celebration.

Thank you to our 2026 Sponsors!