The ABCs of Fashion Marketing: Content Development

Class 3 Content Development | Turn creative vision into strategic content that engages and converts your audience.

Content Development teaches designers how to turn their collections, expertise, process, story, and point of view into strategic marketing content.

Rather than chasing every social media trend, participants will learn how to develop a repeatable content strategy that supports their brand goals and speaks directly to their audience.

The seminar explores the difference between content that simply gets attention and content that builds awareness, credibility, community, and conversion.

What Participants Can Expect to Learn / Take Away: Participants will learn how to:

• Develop a strategic content marketing framework
• Establish content pillars aligned with their brand
• Identify the difference between educational, inspirational, relational, and promotional content
• Tell their brand and collection stories through content
• Create content around the designer, product, process, and customer
• Develop editorial and social media concepts
• Repurpose one idea across multiple platforms
• Create content that moves customers through the buying journey
• Incorporate photography, video, written content, email, and social media

Develop a sustainable content workflow

• Understand basic content performance metrics
• Connect content strategy to business goals rather than vanity metrics

What to Bring:

• Note-taking supplies (laptop, iPad, or pen & paper)

THE DESIGNER’S MARKETING CHECKLIST

Before leaving this workshop, I can clearly identify:

☐ My ideal audience

☐ My brand positioning

☐ My strongest product/service

☐ My unique value proposition

☐ My primary marketing platforms

☐ My four content pillars

☐ My customer journey

☐ My lead-generation system

☐ My conversion strategy

☐ My top three marketing priorities

☐ My next 30-day marketing actions

Make the most of your visit!

While you're here, take a look around the showroom and start planning your next project. Our staff can help you pull together the fabrics and notions you'll need, and your class ticket includes a $5 credit toward your purchase of $25* or more today.

Class Registration & Cancellation Policy Refunds for the ticket price are available for cancellations made up to 24 hours before the event start time. Please note that Eventbrite’s service fees are non-refundable, so you will receive a partial refund equal to the ticket amount minus those fees.