AI Deepfakes and synthetic media

Tackling AI disinformation when reputation disaster strikes

AI is already having a dramatic effect on the reputation of brands and individuals.

Deepfakes, synthetic media, AI bots and fake AI news pages can spread misinformation and disinformation faster than ever. Alongside negative social campaigns, the damage that can be inflicted at pace is increasing significantly.

If you are in corporate communications, understanding how to tackle these real threats and how to prepare for them before the strike, is essential.

Join us for an exclusive live session

We will be speaking to Charlie Bain, Managing Partner at online advisory firm Digitalis and David Engel, Head of Reputation & Information Protection at law firm Addleshaw Goddard to explore examples of what bad actors are capable of generating today, and how privacy lawyers deal with this immediate threat to your brand and/or key individuals.

This special session is part of Roxhill's events programme, designed to give PRs the chance to learn and to build genuine relationships with influential people shaping the media landscape today. The session will begin with 40-minute discussion, followed by 15 minutes of audience questions.

Seats are £50 and limited to 100 PRs. Please submit a question for the speakers on the booking form – attendees will have the chance to ask follow ups during the session. Book now if you want to join us.