From Day One - Atlanta Live 2027: Marketing

From Day One: Atlanta Marketing 2027

MARKETING’S NEXT MOVE: HOW BRANDS WILL BREAK THROUGH IN AN ERA OF ENDLESS CHOICE

Marketing is being rebuilt in real time. AI is changing how people search, shop, create, and make decisions. Creators are becoming media channels and strategic partners. Social platforms are increasingly places to discover and buy, while traditional search is giving way to AI-generated answers. Meanwhile, marketers are producing more content than ever and facing growing pressure to prove which of it actually matters. The result is a new set of questions for marketing leaders. What does it mean to build a brand when customers may encounter it through an AI assistant before they ever visit its website? How much content can a brand produce before more becomes noise? As martech stacks grow more complicated, where should marketers invest? At our conference of leaders in marketing, advertising, sales, and customer experience across B2C, B2B, B2B2C, and everything in between, we’ll examine the forces reshaping the industry and the decisions marketers are making in anticipation of them.

The conference will take place on March 24, 2027, at Georgia Tech Hotel and Conference Center.

Georgia Tech Hotel and Conference Center address:
800 Spring St NW, Atlanta, GA 30308
From Day One is a Recertification Provider for SHRM and HRCI. This session is eligible for 4 credits from both organizations. The Activity IDs will be sent to attendees after the conclusion of the session.

ELIGIBILITY CONFIRMATION

This conference is reserved for executives in business who are in a position to effect change within their organizations, industries, teams, and communities. As such, you’ll confirm your eligibility as part of your registration.

If you meet the listed criteria and are interested in attending, we’d love for you to join us! If we have any questions about your eligibility we will reach out following your registration.

If you provide a product or service to our community, you must attend as a sponsor of the event or purchase a service provider ticket. To learn about sponsorship and to get in touch please visit fromdayone.co/sponsorships.

If you do not fall into any of these categories but wish to attend please reach out to audience@fromdayone.co and a member of our team will help you.

OUR PARTNERS

Learn more and see the day's schedule, as well as the latest reporting, news, and analysis at: fromdayone.co.