SOCIAL//IRL Lab: Working smarter with AI

AI is changing fast. And for most of us, the question is no longer whether we should be using it—it’s how AI should change the way we work.

Join us for the first SOCIAL//IRL AI Lab, a 90-minute, hands-on session exploring the state of AI at work and what it means for communications, marketing and social media professionals heading into 2027.

We’ll look beyond basic prompting and content creation to explore some of the bigger shifts happening right now: AI moving from tool to teammate, search moving from links to answers, the growing importance of original expertise and human content, and the opportunity to redesign workflows around AI.

But this won’t just be a presentation. Through hands-on exercises and conversations with other local professionals, you’ll identify where AI can create more capacity in your work, practice using it in new ways and think about the tasks where human judgment, creativity and experience still matter most.

You’ll leave with a better understanding of where AI is headed—and practical ideas you can start putting to work immediately.

Your registration includes the 90-minute session, hands-on exercises and lunch. Space is limited to keep the experience interactive.