Film|Neu 2026 | Swiss Film: Hello Betty

From October 8-11, join us for this year’s FILM|NEU Film Festival, presenting recent German-language films from Austria, Germany, and Switzerland! On October 10, the Embassy of Switzerland in the U.S. will present a screening of the Swiss film Hello Betty (Hallo Betty), 2025, directed by Pierre Monnard.

Screening will begin promptly at 2:00pm

Set in 1956, Hello Betty tells the story of Emmi Creola, a talented copywriter who defies a male-dominated workplace by inventing “Betty Bossi”, a fictional housewife who becomes Switzerland’s culinary icon. As Betty’s popularity skyrockets, Emmi is thrust into the spotlight and struggles to balance the expectations of her public persona with her role as a wife, mother, and professional. A warm and humorous portrait of the 1950s, the film explores female ambition, identity, and the timeless tension between public image and private life.