Marketing Data Analysis Using AI (with ChatGPT, Claude, & Python)

Marketing decisions are only as good as the data behind them. Whether you're analyzing customer purchases, campaign performance, product demand, or seasonal buying patterns, AI can dramatically simplify the entire analysis process.

In this hands-on webinar, you'll learn how to perform an end-to-end marketing data analysis using a large real-world dataset containing more than 1.5 million records.

Rather than spending hours writing complex code, you'll discover how AI tools like ChatGPT and Claude can generate Python code for you, allowing you to focus on interpreting results instead of learning programming syntax.

During the webinar, we'll guide you through every stage of the analytical process—from importing raw data to producing professional visualizations and business recommendations.

By the end of the session, you'll understand how to use AI to automate repetitive data analysis tasks, identify meaningful patterns, and generate insights that support smarter marketing decisions.

Register for this webinar today and get at least $100 off on the ticket price (Early-bird discount; no coupon needed).

Course level: Basic to Intermediate.

Areas covered:

• Introduction to AI-powered marketing analytics
• Developing a structured approach to marketing data analysis
• Uploading datasets into Google Colab
• Exploring and understanding large datasets
• Cleaning and standardizing marketing data
• Working with Pandas for data manipulation
• Using AI to generate Python code
• Performing exploratory data analysis (EDA)
• Identifying trends, patterns, anomalies, and seasonal effects
• Measuring customer behavior and campaign effectiveness
• Creating charts and visualizations with Matplotlib
• Summarizing results and communicating insights effectively

Learning objectives:

By the end of this 90-minute webinar, you will be able to:

• Use AI tools such as ChatGPT and Claude to generate Python code for marketing data analysis
• Understand the role of Python in modern marketing analytics
• Import large datasets into Google Colab for analysis
• Clean, standardize, and prepare marketing data for AI-driven analysis
• Perform exploratory data analysis (EDA) to identify trends and customer behaviors
• Calculate key marketing metrics such as:

- Customer counts

- Product popularity

- Average transaction value

- Campaign performance

- Revenue by customer segment

- Seasonal sales trends

• Create professional visualizations including:

- Bar charts

- Line charts

- Scatter plots

- Heat maps

- Distribution plots

• Interpret analytical results and convert them into actionable business recommendations

Why should you attend?

After completing this webinar, you'll have a practical, repeatable workflow for analyzing marketing data using AI. Instead of relying on manual spreadsheet analysis or advanced programming skills, you'll learn how to leverage AI to accelerate your work, improve reporting accuracy, and uncover insights that help drive smarter marketing decisions.

Whether you're evaluating campaign performance, understanding customer behavior, or presenting data-driven recommendations to stakeholders, the techniques covered in this session can be applied immediately to your own marketing data.

Who will benefit:

• Marketing Professionals
• Marketing Analysts
• Digital Marketing Specialists
• CRM Professionals
• Business Analysts
• Sales Analysts
• Product Managers
• Data Analysts
• Marketing Managers
• Small Business Owners
• Anyone interested in using AI for marketing analytics

ABOUT THE INSTRUCTOR:

Reuben Bernard is an alumnus of the Indian Institute of Management, Bangalore. He has nearly two decades of experience in B2B digital marketing, product marketing, event marketing, developing and implementing GTM strategies, hiring and building world-class teams, new business ideation, and driving businesses to meet and exceed revenue and profitability targets.

He has proven experience in growing marketing revenue exponentially (through growth hacks, demand gen, and lead nurturing), especially for new products and new businesses.

Over the past 18 months, he has been a power user of various AI tools. He has shared his knowledge and experience with hundreds of working professionals and small business owners through hands-on sessions; both webinars and in-person seminars. These sessions have immensely helped participants increase their productivity through the use of AI tools.

His experience includes working at lead tech companies including startups, mid-size, and Fortune 1000 companies. A considerable portion of his work experience had been at US-based companies with businesses catering to the North American markets. He also serves as an Adjunct Professor, teaching Business Strategy, Marketing, and Entrepreneurship, and a Member of the Board of Studies, at the Pondicherry Technological University, India.

View his LinkedIn profile here.

Refund Policy:

Attendees may cancel anytime before the webinar, and the refund will be processed within two working days of receiving the cancellation request. Requests for refund should be sent to care@thecomplyguide.com

We will process/provide a full refund if the webinar is canceled. Webinar may be canceled due to lack of enrolment or other unavoidable factors. Attendees will be notified 24 hours in advance if a cancellation occurs.

Participants who register but are unable to attend the webinar will also be provided a refund. On-demand recordings can be requested in exchange too.

Attendees who are not satisfied with the webinar content or quality can request a refund within 24 hours of the completion of the webinar. Refunds will be processed within 48 hours; no questions will be asked.

If you have any questions, please get in touch with us at care@thecomplyguide.com