San Francisco Fashion Festival 2026 Golden
Get ready to shine at San Francisco Fashion Festival 2026 Golden – where style meets the city vibes in person!
San Francisco Fashion Festival 2026 — GOLDEN
Saturday, October 17 · 5:00–9:30 PM
Gray Area / Grand Theater · 2665 Mission St, San Francisco
This is the night San Francisco dresses gold.
Five years running, this room has sold out. Designers, founders, press, and the city’s sharpest dressers pack Gray Area for runway, marketplace, talks, activations, and the official after party. GOLDEN is the year we celebrate California energy — and the people who make fashion here feel like a movement, not a mood board.
What’s inside
- Multiple runway shows
- Designer marketplace (shop the looks you just saw walk)
- The Talks / panel
- Brand activations including a K-Beauty Bar by The Noelja and elevated bites from Delizioso
- Official after party (included with your ticket)
- Silent auction supporting Dress for Success San Francisco — gold that actually lifts someone else
Tickets
- VIP — $250 (limited): Priority entry, named reserved runway seat, VIP lounge, drink ticket, curated gift bag, after party. Once the row is gone, it’s gone.
- General Admission — $150: Full festival access, first-come seating for the runway, marketplace, talks, activations, after party. This is the ticket most people buy — and the one that disappears when the house fills.
Dress code: Golden. Metallics, champagne, honey, sun-struck neutrals. Show up like you belong in the front row.
Seats are limited. The house sells out. VIP is the only way to lock a reserved name on a chair and walk straight into the after party.
Get your ticket now. Dress golden. We’ll see you on Mission.
Good to know
Highlights
- 4 hours 30 minutes
- all ages
- In person
- Paid parking
Refund Policy
Location
Gray Area / Grand Theater
2665 Mission Street
San Francisco, CA 94110
How do you want to get there?
Agenda
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Golden VIP Hour
VIP only. Early entry before GA. Get first look on the marketplace. Shop the look, experience K Beauty Bar by The Noelja and sip on hors d'oeuvres at the VIP lounge.
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Shop the Look
K Beauty Bar by The Noelja, with permanent jewelry from Linked by Soph, Kendra Scott, and more. Shop the floor between check-in and the runway. Korean beauty at The Noelja’s K Beauty Bar. Permanent jewelry by Linked by Soph. Pieces from Kendra Scott and additional partners.
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GA Arrival
Doors open for General Admission. Check in at registration, then enter the room. Coat check is open. The cash bar is open. Seating is first come, first served.