Growing Your Market: Practical Marketing Strategies for Small Farms

Looking for ways to reach more customers and grow your farm’s sales? Join us for a practical workshop featuring three perspectives on building your market. Maressa Valliant of Sustainable Connections will share useful digital marketing tools, tips for making your farm easier to find online, and ways to understand the customer journey. Charity Hestead and Jessi Benoit from Puget Sound Food Hub will share tips for presenting your farm and products effectively on the Food Hub website and reaching potential buyers. Kirsten Murray of Rowdy Sprout Farm (and Practicum in Sustainable Agriculture graduate!) will share her experience marketing her farm, including how collaboration with other businesses can help expand your reach.

Come pick up practical ideas you can put to work on your farm right away!

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¿Buscas nuevas formas de llegar a más clientes y aumentar las ventas de tu granja? Acompáñanos en un taller práctico que reunirá tres perspectivas sobre cómo desarrollar y ampliar tu mercado. Maressa Valliant, de Sustainable Connections, compartirá herramientas útiles de marketing digital, consejos para hacer que tu granja sea más fácil de encontrar en línea y estrategias para comprender el recorrido de tus clientes. Charity Hestead, de Puget Sound Food Hub, compartirá consejos para presentar de manera efectiva tu granja y tus productos en el sitio web de Food Hub y llegar a posibles compradores. Kirsten Murray, de Rowdy Sprout Farm, compartirá su experiencia en la comercialización de su granja, incluyendo cómo colaborar con otros negocios puede ayudar a ampliar tu alcance.

This work is supported through the United States Department of Agriculture (USDA) Transition to Organic Partnership Program (TOPP). TOPP is a program of the USDA Organic Transition Initiative and is administered by the USDA Agricultural Marketing Service (AMS) National Organic Program (NOP).