From Newspapers to Coca-Cola: Building a Legacy that Lasts

What does it take to build a family enterprise that not only survives across generations - but thrives? Join CWRU Weatherhead Center for Family Business for a candid panel conversation with Charlie Bitzer, Nick Bitzer, and Erica Porter of ABARTA - a third and fourth-generation family business and a legacy spanning more than nine decades. As the 10th largest privately-owned Coca-Cola bottler in the United States (including the Cleveland area) and with a history of ventures spanning media, energy, food, and technology, ABARTA knows what it takes to grow, adapt, and endure. Together, our panelists will share how ABARTA has strategically diversified across industries, built governance structures that keep family and business aligned, and intentionally develops the next generation of leaders. Whether you are navigating your first generational transition or stewarding a legacy built over decades, this conversation will offer honest reflection and practical insights for any family in business together.

Weatherhead Center for Family Business Members - FREE

Nonmembers - $50/person

Please email Laura Bonnet with any questions at familybusiness@case.edu