ATX Insider Education Training

The local hospitality industry moves fast, and keeping your team empowered just got an upgrade.

We are thrilled to introduce ATX Insider Education courses - the freshly enhanced training program designed specifically for Austin’s tourism and hospitality professionals, brought to you by Visit Austin and the Visit Austin Foundation.

Formerly known as Austin Tourism Insider (ATI), we’ve transformed this popular 1-day training into two flexible sessions to fit your team’s needs and schedule.

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ATX Insider Education Mini-Course

Time: 9:00 AM – 12:00 PM (light breakfast refreshments included)

Who: Front-line industry professionals, corporate new-hires, and local Austin hospitality enthusiasts & community advocates

Perfect for those looking for a fast-paced, high-energy deep dive into what makes Austin unique. Upon completing ATX Insider Education Mini-Course, attendees will be able to:

• Articulate Austin’s Heritage: Explain key historical milestones, cultural origins, and local anecdotes that define Austin’s unique character
• Curate Personalized Visitor Experiences: Confidently assess guest preferences and provide tailored local recommendations that elevate the visitor journey
• Serve as Passionate Brand Ambassadors: Reinvigorate enthusiasm for the local hospitality industry while authentically advocating for the community
• Drive Long-Term Customer Loyalty: Transform everyday encounters into meaningful connections that build visitor trust and encourage repeat tourism

Exclusive Bonus: Every attendee will receive a voucher redeemable for any tour at the Visitor Center for up to two people as well as a promo code to redeem for a complimentary 1-day Austin Insider Pass to Austin History & Nature, Art, or Museums.

ATX Insider Education Industry Pro
Prerequisite: Completion of ATX Insider Education Mini-Course

Time: 12:00 PM – 3:00 PM (Lunch Included)

Who: Hospitality, hotel, and tourism managers, supervisors, and team leads, concierge, sales, guest relations, and destination services leadership, as well as industry partners, corporate onboarding leaders, and community advocates looking to maximize alignment with Visit Austin

Designed for hospitality, tourism, and hotel professionals looking to build deep industry expertise, expand their networks, and master critical local resources. You will join the morning Mini-Course for the local history foundations, and then stay for an exclusive, intensive afternoon session. Upon completing ATX Insider Education Industry Pro, attendees will be able to:

• Leverage the Visit Austin Ecosystem: Navigate Visit Austin’s core departments to identify and use partner resources, marketing assets, and direct support teams to streamline operations and enhance client experiences
• Deconstruct Austin’s Tourism Mechanics: Articulate how the city's visitor economy functions, including key demand drivers, impactful citywide redevelopments, and relevant legal funding structures
• Assess Market Positioning & Industry Trends: Compare Austin’s performance against peer destinations while framing discussions around emerging traveler behaviors, sustainability, and community impact

Ready to lock in your spot?

Spaces for both tracks are limited to ensure an optimal learning environment. Select your preferred track and register today to secure your seat!

• Mini-Course Morning Session Only: $50
• Full Day (Mini-Course morning session & Industry Pro afternoon session): $100
• Industry Pro Afternoon Session Only: $65
  

We look forward to seeing you there and helping you become a true ATX Insider!