This Is About Running. This Is Not About Running — Coach Bennett Book Tour

Join us on Friday, September 18th a few doors down from Fleet Feet Old Town to celebrate the launch of Nike's Coach Bennett's book: This is About Running. This is Not About Running.

Doors open at 5:30pm, Q & A starts at 6pm.

From Nike Running's Global Head Coach Chris Bennett comes a bold, welcoming book for runners, non-runners, and everyone in between. Rooted in the coaching philosophy that has helped millions take their first steps forward, it's about finding the courage to cross the starting lines in your life.

This Is About Running. This Is Not About Running. is a deeply motivating, funny, and unexpectedly moving book about what happens when we dare to step up to the starting lines in our lives. Drawing on the philosophy that has inspired millions around the world, Coach Bennett reframes running not as a test of speed, distance, or competition--but as a practice in showing up, moving forward, and discovering what's possible when you take a chance on yourself.

With his signature mix of positivity, pop-culture wisdom, and back-to-basics insight, Bennett strips away the pressure that keeps so many people stuck. Instead, he offers a refreshing invitation: you don't have to be fast, fit, or fearless to be a runner. You just have to start. And once you do, running has a way of teaching you about far more than running: about resilience, confidence, self-trust, and the quiet power of momentum.

Whether you're lacing up for the first time, returning after years away, or simply looking for a new way to think about progress, this book is a reminder that forward is forward, and that something extraordinary can happen when you take that first step.

Because the best running isn't really about running at all.

It's about life.

All tickets come with a copy of Coach B's book. If books are not picked up the night of the event, patrons must make arrangements to pick up the books at Fleet Feet Old Town post-event. If books are not picked up within 30 days of the event, the books will be forfeited and returned to distributors.