Bigger Space, Braver Ideas

We'll discuss what it takes to build teams that make brave work at the speed of culture. Along with a panel discussion, there’ll be light bites, drinks and networking with the LA advertising community. We’re also giving back to our city: donations to the LA Food Bank are encouraged, and GUT will match every contribution.

IDEAS DON’T CARE ABOUT ORG CHARTS

How modern teams are changing the way great work gets made and what marketers need to know.

Marketers have more ways to build a creative team than ever before: in-house talent, agencies, creators, platforms, and AI. The possibilities are bigger, but so is the challenge of bringing the right team. So what does the modern creative team actually look like? And how do you build one that can move fast, collaborate without chaos, and turn creativity into results? Leaders from some of LA’s most iconic brands come together to explore what’s changing, what’s working, and what marketers need to know to make brave work at the speed of culture.

We’ll cover:

• What does a high-performing client-agency relationship look like today?
• When should a capability live inside the brand vs. outside it?
• How do you build the right team around a specific problem?
• Does more collaboration create better work or more complexity?
• How is AI changing both processes and opportunities?

RSVPs kindly requested by September 14

UBER / LYFT encouraged