UW-Whitewater 19th Annual AMA Regional Conference

WHAT: UW-Whitewater AMA's 19th Annual Regional Conference. Students worldwide will attend LIVE (in person) or VIRTUAL (online) to watch keynote presentations from Kohl's and other Wisconsin brands, compete in competitions, and connect with companies at our career fair. For full details on what is available:

WHEN: Thursday, October 15th & Friday, October 16th, 2026

THEME: Marketing in Motion

FORMAT: LIVE ($20 in person) | VIRTUAL (Free)

Thursday, October 15th - IN PERSON ONLY

• 7-10 PM Game Night & Chapter Social with FREE PIZZA/SODA + Cash Bar
• Hotel Reimbursement Program Available *LIMITED SUPPLY

Friday, October 16th - HYBRID, with specific elements only available IN PERSON

• Career Fair with FREE Breakfast (IN PERSON)
• Keynote Speakers (Culvers, Sargento, Milwaukee Bucks) (HYBRID)
• FREE Lunch (IN PERSON)
• Day of Competitions *$10,000+ in prize money (HYBRID, some competitions only available IN PERSON)
• Awards Ceremony

*$20 LIVE (IN PERSON) fee includes Conference Registration, Thursday Game Night & Chapter Social with free pizza/snacks, Career Corner with free breakfast, special afternoon sessions, free lunch, and more competitions.

Competition Options - Learn more about the competitions here.

• Colony Brands Marketing Strategy Case Competition *LIVE ONLY
• Henry Schein Sales Competition *LIVE ONLY
• Victor Envelope Perfect Pitch Competition *LIVE ONLY
• Cottingham & Butler Gatekeeper Competition *LIVE ONLY
• AcuRite Digital Marketing Strategy Competition *HYBRID
• Design Competition *HYBRID
• Enterprise Mobility Perfect Pitch Competition *VIRTUAL +