Investor Lab Portland - A Personal Branding + Leadership Panel Discussion

Your brand doesn't happen by accident. It's built on visibility, trust, and being unapologetically you.

On September 10 at Investor Lab, five local real estate pros sit down to talk about what actually built theirs, and how the part of your story you'd never think to lead with might just be the thing that makes you unforgettable.

Mel Dorman went from dumpster-diving in their twenties to building a multimillion-dollar real estate portfolio in their thirties. A former social worker turned founder of the Seller Financing Academy, Mel's TEDx talk on creative finance became an Editor's Pick with hundreds of thousands of views.

Kyle Huckabee built his audience by harnessing the power of authenticity, humor, creativity, and a willingness to be different, first with his personal page and then with a second brand, the "Emo Realtor." His approach shows that strong personal branding is less about appealing to everyone and more about giving the right people something real to connect with.

Jordan Hill leads Hilltop Property Group, sits on the Mid Valley Association of Realtors board, and hosts the Dirt to Sky Business Podcast - all while raising four kids as a military wife, squeezing in triathlons, and enjoying everything the PNW has to offer.

Jennifer and Jeremy Ornelas, the husband-and-wife real estate investment team behind Samson Home Design, have renovated more than 100 houses across Oregon, and their reputation is built on delivering consistent quality at volume in a time where so many operators trade one for the other.

Each person has taken a different path using a different playbook - and that's the point. Whether you're a realtor, an investor, or anyone building a brand, there's no single formula for getting noticed. What makes you memorable isn't found by copying someone else's approach. It's already in what makes you different.

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Thursday, September 10

The Evergreen - 618 SE Alder Street

Networking begins at 6 PM. The presentation runs from 7 PM to 9 PM. And stick around for another 30 minutes of networking time afterward!

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