Badass Bootcamp: The Diamond Standard
A five-week bootcamp where real estate agents uncover database opportunities, strengthen their brand, and build systems to scale.
You worked hard to find the prospects.
You collected the names, phone numbers, and email addresses. But if those contacts are sitting untouched in your CRM, the business you're chasing may already be buried inside your database.
Real estate agents are always prospecting for the next client ~ open houses, content, events, leads, calls. Hopefully those prospects make it into the database... but too often, that's where it stops.
In The Diamond Standard, we spend five weeks uncovering the value already inside your business: opening the CRM, finding the gaps, researching the people behind the names, reconnecting through genuine communication, clarifying the brand you want them to remember, and building systems that keep opportunities from falling through the cracks.
This isn't five weeks of taking notes on ideas for "someday." It's an implementation-focused Bootcamp with coaching, accountability, expert speakers, and real-time database work.
What you'll work on:
- Audit, clean, and organize your existing contacts
- Find missing info and overlooked relationships
- Record celebrations, milestones, and meaningful details
- Reconnect with prospects, past clients, and referral partners
- Build a clear, memorable, referable personal brand
- Create consistent, on-brand communication
- Develop follow-up systems that protect opportunities
- Learn when and how to hire the right VA or assistant
- Leave with a 90-day relationship-nurture plan
The Five-Week Journey:
- Week 1: Open the Mine: Audit and organize what you already have
- Week 2: Find the Hidden Gems: Research the people behind the names
- Week 3: Create Cut & Clarity: Build a brand people remember (guest branding speaker)
- Week 4: Build the Mining Operation: Systems + hiring the right support (guest scaling speaker)
- Week 5: Bring the Value to the Surface: Activate relationships and build your 90-day plan
Who this is for: Agents who are tired of starting over with lead generation, know their follow-up is inconsistent, want stronger relationships with the people they already know, or need better systems and support to grow without losing the personal connection that built their business.
Seats are intentionally limited ~ this is a working Bootcamp. Come ready to open your CRM and do the work.
Stop collecting contacts. Start cultivating relationships.
Lineup
Wendy Forsythe
Chris Colgan
Bridget Trammel
Julie Holgate
Kelly Ettrich
Good to know
Highlights
- 30 days 2 hours
- In person
Refund Policy
Location
540 Fort Evans Rd NE suite 300
540 Fort Evans Road Northeast
#suite 300 Leesburg, VA 20176
How do you want to get there?

Agenda
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Meet IN-PERSON every Wednesday and Thursday (5 weeks)
Join us for live sessions where we'll dive into engaging exercises and breakout discussions. Plus, get exclusive access to a dynamic private Facebook group with weekly social media prompts for the entire 5-week journey. In addition, we have weekly speakers who are experts on their field who will share their secrets to their success! Proximity is the key to movement in your business.
Discovering Your Purpose and Your Why
Discover your purpose and roadmap. Why do you do what you do? What is it all for? Do you have the actual roadmap to help you get to retirement, the new house, paying off the medical bills, buying that investment property? What does the next 5/10/20 years look like for you?
Focusing in on your target audience by embracing your genuine identity
Before we hit the ground running, you need a to have a foundation of who you would like to work with. Do you know who your your ideal client is and why? You need to have a plan and a vision of your preferred client before you spend too much time and money.