MUBI LAB~Designing a Cinematic Identity

MUBI LAB: How MUBI's creative team built a distinctive cinematic identity through typography, video editing, motion, and print design, creating a visual language that extends the platform's curatorial vision across every touchpoint of its ecosystem.

We're excited to have, Pablo Martin, Creative Director at MUBI, and Michelle Cho, Head of Creative at MUBI, as they share how their team brings that identity to life, from the systems and decisions behind the screen to the print and physical pieces that carry it into the world. Expect a behind-the-scenes look at process, collaboration, and craft, and how a small in-house team keeps a distinct point of view consistent across film, motion, and print.