Marketing Mastery: Marketing That Drives Business Growth

Marketing Mastery: Marketing That Drives Business Growth

Marketing is more than promotion - it's about creating meaningful connections that fuel long-term business success. Join us for Marketing Mastery: Marketing That Drives Business Growth, part of the Business Impact Masterclasses Series, for a full day of expert-led education designed to help entrepreneurs, small business owners, and business professionals strengthen their marketing strategy.

Throughout the day, you'll hear from experienced marketing professionals, educators, and business leaders who will share practical insights and real-world strategies you can begin implementing immediately.

Workshop Schedule

9:30 – 9:40 a.m.
Welcome & Opening Remarks
Ted Baker

9:40 – 10:30 a.m.
Building a Brand That Builds Your Business
Presenter: Greg Zirkle, Ball State University
Learn how effective branding builds customer trust, increases sales, and fuels long-term business growth.

10:30 – 10:40 a.m.
Transition Break

10:40 – 11:15 a.m.
From Customer Discovery to Customer Acquisition
Presenter: Amanda Findlay, MatchBOX Studios – Lafayette, Indiana
Learn how to identify your ideal customers, validate market demand, and develop strategies to attract and retain them.

11:15 – 11:20 a.m.
Transition Break

11:20 a.m. – 12:30 p.m.
Marketing That Works: Building a Strategy to Grow Your Business
Presenter: Susan Conyers, Senior Director, Brand & Consumer Marketing, First Merchants Bank
Learn how to create a marketing plan that attracts customers, builds lasting relationships, and drives sustainable business growth.

12:30 – 1:00 p.m.
Lunch & Networking

1:00 – 1:55 p.m.
Marketing Tools That Grow Your Business
Presenter: Matt Wenger, Independent Marketing Professional
Explore practical marketing tools that help attract customers, save time, streamline your marketing efforts, and increase sales.

1:55 – 2:05 p.m.
Transition Break

2:05 – 2:55 p.m.
Peer Perspectives: Real-World Marketing Success
Facilitator: Ted Baker

Panelists:

• Ashli Smith, Owner, Spotted Monkey Marketing
• Ben Polk, Head of Marketing, Prime Trust Federal Credit Union
• Andrew Dawson, Director of Product Management & Marketing, Muncie Power Products
• C. Daniel Graham, Sr., Executive Director, InerG Impact

Hear firsthand how experienced business leaders have overcome marketing challenges, adapted to changing markets, and built successful growth strategies.

2:55 – 3:00 p.m.
Closing Remarks & Thank You
Ted Baker

What You'll Learn

• Build a memorable and trusted brand
• Identify and attract your ideal customers
• Develop an effective marketing strategy
• Use marketing tools to improve efficiency and results
• Learn from experienced business leaders through an interactive panel discussion

Whether you're launching a new venture, growing an existing business, or looking to sharpen your marketing skills, you'll leave with actionable strategies, valuable connections, and the confidence to market your business more effectively. We look forward to helping you take your marketing and your business to the next level.

For any questions, please email Natalie Smith at nsmith@innovationconnector.com.