From Data to Deals: How AI is Transforming Lead Generation & Buyer Behavior

In this engaging one-hour presentation, Andy Halko, founder of Insivia, will explore how organizations can adapt their business development, marketing, and sales strategies to meet the demands of the AI-powered buyer. Participants will discover how data mining, buyer intelligence, predictive timing, and AI-driven insights can uncover new opportunities, identify high-value prospects, and engage potential clients at the moment they are most likely to buy.

Attendees will learn how evolving customer preferences are reshaping the buyer journey, why traditional lead generation tactics are becoming less effective, and how organizations can use AI to better understand buyer behavior, build trust faster, and improve conversion rates. Andy will provide practical strategies for leveraging data and artificial intelligence to create more meaningful client relationships and drive business growth.