Panel: Future of AdTech - Seattle

Future of AdTech

The future of advertising technology is moving fast. The question isn’t whether the industry is changing, but which technologies, platforms and ideas will actually matter next.

Join NextNW for the 2026 Future of AdTech, where you’ll hear directly from Crimtan, StackAdapt, Viant Technology and Channel Factory about the technologies shaping the next era of digital advertising.

The event kicks off with rapid-fire platform demos from each company, giving attendees a firsthand look at the tools, capabilities and innovations they believe marketers should be watching. From there, we’ll open it up for a candid panel discussion about where AdTech is headed next.

From AI and automation to streaming, targeting, measurement and the evolving media landscape, we’ll explore what’s gaining momentum, where challenges remain and what brands and agencies need to understand as they plan for what’s ahead.

Expect real perspectives from industry leaders, practical insights you can take back to your team and an opportunity to ask your own questions during the discussion.

What You’ll Learn

• What Crimtan, StackAdapt, Viant Technology and Channel Factory are building and prioritizing for the future
• Which emerging AdTech trends are worth paying attention to now
• How AI and automation are changing media planning, buying, optimization and creative
• What’s next for streaming, targeting and audience strategy
• How platforms are approaching measurement, performance and proving impact
• Where brands and agencies are seeing the biggest opportunities and challenges
• What marketers should be preparing for as the advertising ecosystem continues to evolve

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