Name: COMPLIMENTARY whisky sips at HWC from Virginia Distillery
Start: 2026-07-10T16:00:00-07:00
End: 2026-07-10T19:00:00-07:00
Location: Holiday Wine Cellar

COMPLIMENTARY whisky sips at HWC from Virginia Distillery

When Fred Einer was breaking ground during the construction of Holiday Wine Cellar in the early 1960s, Escondido locals must have been curious. After all, Fred dug a huge hole in the ground at the intersection of Mission Avenue and Escondido Boulevard, just off old Highway 395, what is now Centre City Parkway. Hardly anybody builds basements in California, but crafty Fred knew he was building something one-of-a-kind: the only below-ground retail wine cellar in North County San Diego.Builder & Owner Fred Einer (center) and Holiday Wine Cellar staff on HWC's opening day ribbon-cutting ceremony on March 17th, 1965 in Escondido, CA. If you were to walk into Holiday Wine Cellar on the opening day of 1965, you would see a lot more than just liquor on the shelf. Not only would you find canned goods on the shelves and engraved wooden price tags, and the smell of rotisserie chicken would fill the air to greet hungry customers. Today, 60 years later, Holiday Wine Cellar is still proudly a family-owned and operated business. There have been a few minor adjustments to the store since opening day, such as a self serve wine bar in the authentic wine cellar, removal of the chicken and the addition of the dedicated beer cave. The commitment to high-quality customer service has remained untouched by the hands of time, thanks to the help of highly knowledgeable and passionate employees. In 2009, HWC took it one step further and launched the online storefrontwww.HolidayWineCellar.com. Customers may now receive the same white-glove service whether they are visiting Holiday Wine Cellar’s brick-and-mortar, in Escondido, CA, or from the comfort of their computer. As it was in 1965, today, curious locals and out-of-towners alike are [still] drawn by the 85-foot tall neon L-I-Q-U-O-R sign out front, and marvel at the selection of hand-crafted beer, collectible wines, and rare spirits inside Holiday Wine Cellar in North County San Diego in Escondido, California.

Holiday Wine Cellar

Sip on a delicious variety of whisky from Virginia Distillery and then head down to the Fridays with Friends beer tasting!

Fridays with Friends

Gather your crew for Fridays with Friends inside HWC's Beverage Bunker! FWF is the best way to kick off your weekend: Explore the expertly curated line-up and discover your next beer venture in every pour-fect sip!

<h3>#EducationalSipsAtHWC with Virginia Distillery while you shop in the upstairs tasting bar!</h3>Join us for an opportunity to learn while shopping at Holiday Wine Cellar and sipping delicious whisky from Virginia Distillery. Discover the rich history and craftsmanship of this exceptional spirit during a guided tasting.<h4>While you're here, check out the Fridays with Friends Beer Tasting down inside the Beverage Bunker!</h4><blockquote>Courage &amp; Conviction Bourbon Single Cask is an American Single Malt whisky, aged a minimum of four years, made from 100% malted barley, and is matured in first-fill Bourbon casks sourced from Kentucky. Our single cask offerings are bottled at cask strength, a proof unique to each cask. As our blenders taste the progress of the whisky aging in Bourbon casks, a few special discoveries are hand-selected and set aside. These extraordinary casks show a range of depth and complexity, maximizing the influence of both the Bourbon cask and Virginia’s dynamic climate. Each single cask bottling has its own unique flavor profile. This whisky showcases its natural color, and is not chill filtered. Some of the most typical tasting notes for Bourbon Single Cask include: Nose: Caramel, vanilla, lemon zest</blockquote><blockquote>Palate: Orange oil, cinnamon and applesFinish: Graham cracker and baking spice750ML</blockquote>Whether you're a whisky connoisseur or just looking to expand your palate, this event is perfect for anyone who appreciates a good dram. Take advantage of this unique opportunity to sip and learn in a relaxed and welcoming environment. *LIMIT 3 | Must be 21+ | Shop &amp; Sip Responsibly

Legal Terms &amp; Conditions:<ul><li>Age Restriction: Attendees must be 21 years of age or older with valid ID.</li><li>All attendees must present a valid government-issued ID verifying their age upon entry.</li><li>Holiday Wine Cellar promotes responsible drinking. Please enjoy our offerings responsibly.</li><li>The sale and consumption of alcoholic beverages are subject to the rules and regulations of the California Department of Alcoholic Beverage Control (ABC).</li><li>Holiday Wine Cellar reserves the right to refuse service to anyone who appears intoxicated or unable to handle alcohol responsibly.</li><li>By attending the event, attendees agree to comply with all applicable laws and regulations regarding alcohol consumption.</li></ul>

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COMPLIMENTARY whisky sips at HWC from Virginia Distillery

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Holiday Wine Cellar

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COMPLIMENTARY whisky sips at HWC from Virginia Distillery

Good to know

Location

Holiday Wine Cellar

How do you want to get there?

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Discover more events from Holiday Wine Cellar, from Food & Drink to other experiences you might love.

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