Build It or Buy It: A Conversation with Matt Truty

Presented by First Internet Bank

Matt Truty has done two things most operators only ever do one of. He built a company from zero, and he bought a cash-flowing one. After years building software at scale, including leading a roughly 120-person technical team at Sweetwater, the multi-billion-dollar Fort Wayne company, he left to start his own thing. With co-founder Caleb Bertsch he launched BT Pro Solutions (the B and T are Bertsch and Truty).

Then he went out and bought a business. In January 2026, BT Pro acquired Spokane Computer, a 60-year-old software company serving the work-truck and truck-equipment industry, with a loyal customer base and an owner selling a business for the first time. A month later they acquired ZoomQ. Today Matt is living the kind of integration he used to coach other people through, and he serves as Board President of Fort Wayne Tech.

On September 17, Matt sits down with OWN Indiana in Fort Wayne for a fireside moderated by Nick Ladig. The focus is practical: starting versus buying, what the acquisition process actually looks like from the buyer's side, and the lessons that only show up once you've done both.