JUICE BOX: ROCHESTER PRIDE 2026 & 5-YEAR ANNIVERSARY

HAPPY BDAY, JUICE BOX! We are celebrating 5 YEARS of queer joy and dance floor history this ROCHESTER PRIDE 2026, and we’re doing it the one way we know how: by throwing a party Friday 07.17.2026 at WATER STREET MUSIC HALL 9pm-3am, 2 dancefloors + an iconic lineup of talent from across western ny coming together to kick off Rochester Pride weekend:
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CLUB SIDE: the JUICE BOX trifecta is complete again with two original divas from our premiere party returning to the decks: DORIANNE GAY (@dorianne_gay) aka miss big and ELLIOTT PITT (@elliott.pitt) aka thee party girl take over the club side for an unforgettable and iconic reunion. Joining the lineup is legendary Buffalo underground selector DIRTYWIFI (@dirtywifi1), a returning JUICE BOX guest and multi-genre master primed to make our dance floor sweat and shake
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CLUB SIDE DRAG for the first time we are honored to feature the eccentric buffalo drag show ONLY ODD PERFORMANCES aka OOP (@onlyoddperformances) and their dynamic divas: GIRLYPOP (@girlypopbuff) host - CLAIRE VOYANT (@claire0voyant) and BUFFALO DRAG RACE (@buffalosdragrace)season 1 winner - RUBY GEORGE (@therubygeorge) are ready to deliver performances guaranteed to bring the club side house down boots
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HALL SIDE your proud JUICE BOX parents and resident djs MAXXIE (@maxxie.1129) and BRIAN BUTTLETT (@brianbuttlett) take the helm of the hall side from open til close, delivering that 100% fruit juice pop and dance energy you love and crave for our headlining guest, we (finally!) have the buffalo pop princess of house + techno NOR.TH STAR (@nor.thstar.mp3) is making her JUICE BOX debut, bringing her vibrant and unforgettable energy to our dance floor
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HALL SIDE DRAG, your favorite deviants of Rochester’s alt drag show PLOT TWIST (@plottwistroc) return to JUICE BOX for an unforgettable lineup of performances: PLOT TWIST emcee and mx. gay pride rochester 2025 CHINTZ MCMAHON (@chintzmcmahon), XALVADOR XTRAÑO (@xalvador_xtrano), and FAWNA (@shutup.fawna) the chimera of chaos command the stage with a show to prove that fierce is fierce, mama
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So much to say, share, feel about 5 years of memories together with all of youthank you! We love you! We wouldn’t be here without you! Follow us on IG at @juiceboxroc for more updateshappy pride, rochester!

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JUICE BOX is a queer-centered & 21+ dance party