#ProductCon San Francisco: The AI Conference for Product Leaders
For Product Leaders, By Product Leaders - Fueled by AI
Get ready to learn about AI in Product from inspirational CPOs, Heads of Product, and SVPs from global tech giants.
Held four times a year in New York, London, San Francisco, and online, ProductCon unites over 45,000 senior AI product leaders—CPOs, SVPs, Heads of Product, and decision-makers from the most influential tech companies.
Learn advanced strategies, hear exclusive case studies, and connect with a world-class network shaping the future of AI in product. From AI-driven innovation to scaling global platforms, you’ll gain the tools and perspectives to lead at the highest level.
You can attend ProductCon in person at the SVN West in San Francisco, or join live online from anywhere in the world - just select the best ticket option for you.
ProductCon by Product School - The Global Leader in AI Training for Product Teams. They help individuals and organizations embed lasting AI skills to accelerate adoption, drive innovation, and achieve measurable growth
Lineup
Amjad Masad
CEO at Replit
Jeetu Patel
President & CPO at Cisco
Ajay Arora
VP of Product at Youtube
Diana Kimball Berlin
GM & SVP of Product at Gamma
Shiva Rajaraman
CPTO at MrBeast
Dheerja Kaur
CPO at Hims & Hers
Good to know
Highlights
- 8 hours
- all ages
- In person
- Doors at 8 AM
Refund Policy
Location
SVN West
10 Van Ness Ave
San Francisco, CA 94103
How do you want to get there?

Agenda
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Doors Opening
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Welcome
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Distribution Beats Features in Every Market You Don't Understand
VP of Product at YouTube, Ajay Arora, has spent his career proving that the best product in the world still loses if it can't reach people the way a local market actually operates. At Netflix, he launched a mobile-only, lower-priced plan for India and built bundled offerings through local cable and telecom partners, growth that came from rethinking distribution, not adding features. He'll walk through how PMs can build a real distribution strategy for markets they don't natively understand, and why the feature-first instinct falls apart the moment you leave your home market.