Name: #EducationalSIPSatHWC with On The Rocks Cocktails
Start: 2026-06-06T12:00:00-07:00
End: 2026-06-06T15:00:00-07:00
Location: Holiday Wine Cellar

#EducationalSIPSatHWC with On The Rocks Cocktails

When Fred Einer was breaking ground during the construction of Holiday Wine Cellar in the early 1960s, Escondido locals must have been curious. After all, Fred dug a huge hole in the ground at the intersection of Mission Avenue and Escondido Boulevard, just off old Highway 395, what is now Centre City Parkway. Hardly anybody builds basements in California, but crafty Fred knew he was building something one-of-a-kind: the only below-ground retail wine cellar in North County San Diego.Builder & Owner Fred Einer (center) and Holiday Wine Cellar staff on HWC's opening day ribbon-cutting ceremony on March 17th, 1965 in Escondido, CA. If you were to walk into Holiday Wine Cellar on the opening day of 1965, you would see a lot more than just liquor on the shelf. Not only would you find canned goods on the shelves and engraved wooden price tags, and the smell of rotisserie chicken would fill the air to greet hungry customers. Today, 60 years later, Holiday Wine Cellar is still proudly a family-owned and operated business. There have been a few minor adjustments to the store since opening day, such as a self serve wine bar in the authentic wine cellar, removal of the chicken and the addition of the dedicated beer cave. The commitment to high-quality customer service has remained untouched by the hands of time, thanks to the help of highly knowledgeable and passionate employees. In 2009, HWC took it one step further and launched the online storefrontwww.HolidayWineCellar.com. Customers may now receive the same white-glove service whether they are visiting Holiday Wine Cellar’s brick-and-mortar, in Escondido, CA, or from the comfort of their computer. As it was in 1965, today, curious locals and out-of-towners alike are [still] drawn by the 85-foot tall neon L-I-Q-U-O-R sign out front, and marvel at the selection of hand-crafted beer, collectible wines, and rare spirits inside Holiday Wine Cellar in North County San Diego in Escondido, California.

Holiday Wine Cellar

While the pre-made cocktail space traditionally has been seen as a cheap thrill, OTR™ is changing the game & libation lovers are noticing!

#EducationalSipsAtHWC

Make shopping fun, tasty, & educational, with opportunities to try before you buy & Sip while you shop at Holiday Wine Cellar in the upstairs tasting bar!  Check the events calendar  https://holidaywinecellar.com/events/ for upcoming events!

Wine Tastings

Never underestimate HWC's ability to turn any day ending in 'Y' into a  WINESday! Fancy a bottle & want to enjoy it down in the Beverage Bunker (aka "The Speak Easy")? Join Us! Want to enjoy a few glasses of a variety of wines? To the WINE-BAR you go!

#EDUCATIONALsips at Holiday Wine Cellar with R2D leaders On The Rocks.<h2>OTR™ will be pouring their delicious R2D cocktails at HWC - come enjoy your shopping experience when you #SipAndShopAtHWC!</h2>While the premade cocktail space traditionally has been seen as a cheap thrill, OTR™ is changing perception by creating a new Ready To Serve craft cocktail category. In contrast to most bottled drinks out there, our cocktails are made with high-quality spirits and natural ingredients.<h2><a href="https://holidaywinecellar.com/on-the-rocks/" title="https://holidaywinecellar.com/on-the-rocks/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Check out our offering of the world’s premier ready-to-serve bottled cocktails below.</a></h2>Find &amp; Buy Your OTR™ products at Holiday Wine Cellar in-store &amp; 24/7 at www.holidaywinecellar.com - select curbside pickup or have it shipped directly to your door!Shop Here: <a href="https://holidaywinecellar.com/on-the-rocks/" title="https://holidaywinecellar.com/on-the-rocks/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://holidaywinecellar.com/on-the-rocks/</a> *LIMIT 3 |Sip Responsibly | Must Be 21+#HolidayWineCellar #SipsAtHWC #SippinEducation #EducationSips #SipED #FreeEducation #EducationalTasting #EducationalSpirits #RTDCocktails #ReadyToDrink #R2Dcocktails #OTRcockatils #OnTheRocks #PremadeCocktails #SpiritsTasting #TasteEducation #EducateTaste

<h3>If you didn't already know, the Summer Bubbles &amp; White Wine Tasting event is also happening on June 6th from 12-3pm for ONLY $35!</h3> Check out the lineup below that OTR will be pouring for all guests 21+ to enjoy!

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#EducationalSIPSatHWC with On The Rocks Cocktails

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#EducationalSIPSatHWC with On The Rocks Cocktails

Good to know

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Holiday Wine Cellar

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