Business Breakthrough Conversations: Attracting & Retaining Customers

Speaker: Michelle Ngome.

Getting your first customer is always exciting, but the key is building a business that consistently attracts the right customers. We want customers who keep coming back, write a positive review, or refer us to their network to help us sustain our business.

In this interactive session, business owners will explore practical strategies to understand their customers better, improve customer relationships, and strengthen their overall marketing approach.

Attendees will learn how to:

• Identify and attract the customers most aligned with their products and services

• Improve customer retention through stronger messaging, customer experiences, and follow-up strategies

• Enhance their sales cycle by recognizing and minimizing marketing gaps that may be limiting efficiency and growth