Building a Strategic Sourcing Approach to Sponsorship

For a description and more information about this webinar, please see below.

Sponsorship continues to grow across categories, yet it remains one of the least-governed areas of marketing spend. Marketing procurement is well-positioned to bring structure, alignment, and stronger decision-making to this space, but the path in is not always clear.

Using recent World Federation of Advertisers/Lumency data and real-world patterns observed across global organizations, Ian and Ryan will outline:

• why procurement is often left out of sponsorship decisions, and how to change that

• the common governance gaps that put value and compliance at risk

• the essential questions procurement can use to build credibility and influence internally

• a structured way to approach sourcing, evaluation, and renewal discipline in sponsorship

The session will focus on practical thinking rather than templates, giving procurement leaders a clearer role, greater confidence, and permission to engage differently with marketing and sponsorship stakeholders.

We’ll reserve time for Q&A to help participants test their challenges, share experiences, and explore how this thinking can be applied inside their own organizations.

Speakers:

Ryan Dunnigan; VP, Strategy & Client Service, Lumency

Ian Malcolm; President & CEO, Lumency

**Please note this webinar is for ACA Members only. **