Digital Marketing 101

This FREE workshop is designed to give business owners a good grasp on how digital marketing platforms work so they can stop guessing.

We'll break down how engagement, consistency, and audience interaction can help increase visibility and improve overall online presence.

Participants will learn how the algorithms work, strategies for cultivating engagement, and reaching new customers through authentic content. We'll cover ways to build community online, improve interaction with followers, and expand reach. You'll also gain insight into best practices for posting, including content pillars and caption writing.

By the end of the session, attendees will leave with beginner-friendly digital marketing knowledge and actionable strategies they can immediately apply to grow their brand, business, or online presence.

About Your Instructor:
With over a decade of marketing experience, Alexandra left the corporate world in 2020 to open her own marketing agency, Squash Blossom Social. Her first clients were creatives, and she hasn’t looked back since. She offers coaching, consultations, and training so that businesses can expand their digital presence, share their story, and establish lasting connections with buyers.