Crown Royal Ambassador Seminar

Get ready to dive into the world of Crown Royal and learn the secrets behind being an ambassador for the brand.

Step behind the label and into the world of Crown Royal with Behind the Blend, an immersive seminar exploring the craftsmanship, artistry, and legacy behind one of Canada’s most iconic whiskies. This educational experience takes guests beyond the bottle to uncover how Crown Royal’s signature smoothness is achieved through meticulous blending and barrel selection.

Participants will learn from Crown Royal’s finest whiskey connoisseur how each bottle is crafted from carefully chosen grains and matured specially selected barrels, then expertly blended by the Master Blender to achieve balance, richness, and consistency.