AEO & SEO Round Table with Colin Ball

Learn AEO for AI search. What’s changed, what hasn’t, and how to improve your content’s visibility beyond traditional SEO.

AEO and SEO: What's Changed and How to Keep Up

AI tools like ChatGPT, Perplexity, Claude & others are changing how people find information online, and most brands weren’t ready for it. In this session, we’ll break down Answer Engine Optimization (AEO) in plain terms and talk honestly about what’s actually changed, what hasn’t, and how to start thinking about your own visibility beyond traditional search engines. We’ll also take time to discuss practical content writing strategies for AI search and easy ways to audit your own website/content to understand if it’s has the chance to be found easier in all searches.

Key Takeaways:

1. Is SEO dead? (Spoiler: no. But it’s gotten more complicated).
2. How AI tools decide what content to surface, and what that means for what you create.
3. Simple ways to evaluate whether your content is ready for the age of AI search — plus a conversation on how to actually write for it.

Speaker Bio:

Colin has spent more than a decade in digital marketing and SEO, with roots in content writing and a current focus on improving audience experiences from ad to conversion as an Experience Strategist at Swanson Russell. Over the years, he has watched – and commented on – how search has evolved in real time. He has written on the topic for Swanson Russell and is passionate about helping marketers cut through the noise around AI search.

Parking & Venue Information:

Metered parking is available on the street or Rampark Garage is the closest available garage, 1225 P St. (Entrance is off of N. 12th St.)

The Small Business Conference Room entrance is beside the security desk at the southwest end of the building on the first floor.