The Niching Workshop

Darrin Guttman - Client Acquisition Strategist

Join us for The Niching Workshop on 5/15/2026 at 12:00 PM PT / 3:00 PM ET

The niching paradox: the narrower you go, the bigger your business grows.Most early-stage founders are losing pipeline because they're trying to be something to everyone.Their messages aren't landing, closing is inadequate, and referrals are close to non-existent.In this interactive workshop, The Scale Summit's Darrin Guttman walks founders through how to find the niche where their offer actually lands, and how to talk about it in a way that pulls the right clients toward them.What We'll Cover:<ul><li>The Cost of Being Generic What "anyone who needs X" is really costing you in messaging, pricing, sales cycles, and referrals.</li><li>Industry vs. Audience vs. Niche Most founders think they've niched when they've just picked an audience. We'll show you the difference.</li><li>How to Find Your Niche A simple three-question filter that points at the niche where your offer has the best fit and the best economics.</li><li>How to Test It Without Committing Forever Low-risk ways to validate a niche before you rebuild your website or rewrite your offer.</li><li>What Changes Once You Niche How your pricing, sales conversations, and referrals shift once you stop selling to everyone.</li></ul>

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The Niching Workshop

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The Niching Workshop

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