How to Prompt AI for Client Acquisition : Interactive Workshop

Darrin Guttman - Client Acquisition Strategist

Join us for How to Prompt AI for Client Acquisition : Interactive Workshop on 5/21/2026 at 12:00 PM PT / 3:00 PM ET

<h2>The AI rule of thumb: Garbage-In, Garbage-Out.</h2>Using AI for marketing has its challenges, especially if you’re a founder with limited expertise in marketing strategy.The information you get from AI feels pretty good until you realize it’s not working.In this interactive workshop, AI expert Jonathan Wilson, founder of VertixIQ, joins The Scale Summit's Darrin Guttman to walk you through how to prompt AI to build your brand and lead generation messaging strategy the right way. <h2>What We'll Cover</h2>How to DifferentiateEveryone sounds the same, even more so now because of AI, so your emails get deleted and your DMs get ignored. We'll show you the prompts that create real differentiation.How to Identify Your Niche AudienceCasting a wide net is the fastest way to catch nothing. We'll show you how to prompt AI to pinpoint the niche where your messaging actually lands.How to Build MessagingBrand messaging and lead gen messaging are two different formulas. This is where AI misleads founders most. We'll show you how to prompt each to create effective messages.How to Create Services That Support Your BrandWith Differentiation, Audience, and Messaging in place, you'll have the focus to build services that attract your ideal customers, including a live walkthrough of a real founder's seven-tenant Brand Clarity audit.

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How to Prompt AI for Client Acquisition : Interactive Workshop

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How to Prompt AI for Client Acquisition : Interactive Workshop

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