Digital Media Planning Excellence – 1 Day Training in Brisbane
Take control of your digital ad strategy—learn how to create, measure, and scale campaigns across multiple platforms with confidence.
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Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
The Media Planning for Digital Marketing course is designed to help you create effective, budget-efficient, and data-driven media strategies for advertising across today’s top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI.
Learning Objectives:
By the end of this course, you will be able to:
- Understand the full media planning lifecycle for digital campaigns
- Identify and analyze target audience segments
- Allocate budgets effectively across platforms and campaigns
- Shape media strategies based on goals and KPIs
- Create a structured digital media plan aligned with business outcomes
- Optimize ongoing ad campaigns for better performance and ROI
Who can Attend?
- Marketing strategists, media planners, advertisers, and business owners.
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Good to know
Highlights
- 8 hours
- ages 18+
- In person
- Paid parking
Refund Policy
Location
Regus-Brisbane – Spaces Jubilee Place
Fortitude Valley 470 Pauls Terrace
Ph No: 61(0) 2 80155605 Fortitude Valley, QLD 4006
How do you want to get there?
Agenda
Module 1: Introduction to Digital Media Planning
• What is media planning? • Traditional vs digital media • Key components of a media plan • Activity
Module 2: Audience Research & Targeting
• Defining your target audience • Using tools for digital audience insights • Segmenting by demography, interest, and behavior • Activity
Module 3: Setting Campaign Goals & KPIs
• Aligning media plans with business objectives • Different campaign types and their goals • Selecting and tracking key performance indicators (KPIs) • Case Study