Name: Local Influence: Building Brands Through Trust, Culture, and Connection
Start: 2026-05-04T11:30:00-04:00
End: 2026-05-04T13:30:00-04:00
Location: Atlanta Journal-Constitution

Local Influence: Building Brands Through Trust, Culture, and Connection

AAF Atlanta

How brands win locally—through trust, culture, and connection.

Atlanta Journal-Constitution

In a media landscape defined by fragmentation, fast-moving trends, and shrinking attention spans, one thing still hits: relevance.Join AAF Atlanta and AJC Ads (powered by the Atlanta Journal-Constitution) for a conversation on the evolving power of local advertising—and what it really takes to connect with Atlanta audiences in meaningful ways.From trusted journalism and owned-and-operated media channels to cultural relevance and audience behavior, this panel explores how brands can build stronger connections by showing up where attention—and trust—already live.Whether you’re in media, strategy, creative, brand marketing, or communications, you’ll walk away with practical insight on how local platforms can drive real impact in a crowded market.Lunch will be provided. Thank you to our host and sponsor <a href="https://www.ajcads.com/" title="https://www.ajcads.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">AJC Ads</a>!

Panelists:<a href="https://www.linkedin.com/in/kim-vico-yates/" title="https://www.linkedin.com/in/kim-vico-yates/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Kim Yates</a> (Moderator) | Chief Commercial Officer, AJC Ads

<a href="https://www.linkedin.com/in/monicadamidi/" title="https://www.linkedin.com/in/monicadamidi/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Monica Damidi</a> | Marketing Manager, Discover DeKalb

<a href="https://www.linkedin.com/in/tiffanibell/" title="https://www.linkedin.com/in/tiffanibell/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Tiffani Bell</a> | Senior Director of Marketing, Kaiser Permanente

<a href="https://www.linkedin.com/in/shellyhoffman/" title="https://www.linkedin.com/in/shellyhoffman/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Shelly Hoffman</a> | Chief Growth Officer, Luckie &amp; Co.

*Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.**Note: By registering, you agree to receive updates about news, programs, and special events from AAF Atlanta. Recording of the event or screen capture of the virtual event might be used likeness in the media to promote future AAF Atlanta events and programs. You also agree to receive emails from AAF Atlanta and our partners.

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Local Influence: Building Brands Through Trust, Culture, and Connection

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Local Influence: Building Brands Through Trust, Culture, and Connection

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