Social Media Case Studies

So what is Social Media Breakfast? It's where folks get together to discuss using social media and learn how to leverage social networking tools in their business or career. It's about networking, it's about learning, and mostly, it's about people. Join the conversation #SMBMSPVisit us atsmbmsp.info

Social Media Breakfast - Minneapolis/St. Paul

Get a look behind the scenes of campaigns from The Social Lights and broadhead. with a bonus presentation by Greg Swan (FINN Partners).

Improving - Lakeside Center on Bde Maka Ska

<h4>Case Study 1: The Social Lights</h4> How a Fake Totino's Recipe Cooked Up Real ResultsWe're breaking down how Totino's used ragebait, deep audience insight, and the nerve to be genuinely original to turn a ridiculous idea into real results. The lesson isn't about pizza rolls. It's about what happens when you stop chasing trends and start setting them.Presenters: Brent Barkey - Social Media Director Summer Freed - Social Media Lead Saskia Van Riessen - Senior Strategist<h4>Case Study 2: broadhead.</h4>Why Norfolk Southern Bet on Railfans (and Won)To build a more human, social-first presence, Norfolk Southern partnered with micro-creators to connect with audiences in an authentic, culture-first way. What began as a pilot with rail enthusiasts quickly proved its impact, turning storytellers into trusted voices who brought the brand to life through their own lens. The pilot campaign delivered outsized engagement, strong watch time, and has since scaled into an always-on creator program rooted in trust and relevance.Presenters: Erin Storm - VP of Social John Hill - Social Media Supervisor <h4>BONUS!</h4>Houston, We Have EngagementWhat happens when a mission to the Moon meets the social internet? Greg Swan (Senior Partner, FINN Partners) will explore how Artemis II became one of the most participatory storytelling moments in modern history, and what marketers, creators, and communicators can learn from it here on Earth.

Summer Freed is a Social Media Lead at The Social Lights. She’s a social jack-of-all-trades who uses data-informed creativity to inform how brands show up on social (and make award-winning memes).Saskia Van Riessen is a Senior Strategist at The Social Lights. As an expert culture decoder, Saskia’s pulse on audience and industry trends helps her create social-first strategies for award-winning work.Brent Barkey leads social media work from idea through execution, making sure it actually lands and gets results, while managing and guiding the social media team. Connects strategy, content, and production to improve the work and how it comes together on platforms.

Erin Storm is a social media strategist who helps brands spark culturally relevant conversations and show up meaningfully across every platform. As VP, Group Social Media Director at broadhead, she thrives on the fast pace of the industry and guiding clients to keep up with it. With over 15 years of experience, her work has earned national recognition, including PR News’ Digital Communicator of the Year and a 32 Under 32 honor.John Hill is a Social Media Supervisor at broadhead who helps brands navigate and stand out in the fast-moving world of social. With a background in content creation, he brings a hands-on perspective to bridging strategy and creative, transforming cultural insights into content that resonates. His work is grounded in creative problem-solving, a deep understanding of trends, and a focus on building meaningful audience connections.

Greg Swan is a senior marketing leader who fuses creativity, emerging technology, and cultural insight to drive integrated strategies for brands of all sizes—from startups to Fortune 500s. At FINN Partners, he leads creative and digital programs rooted in consumer insights, social media, content strategy, and PR. Ask him about his fax machine. Seriously.

<h2>Schedule</h2>8:00 am - Networking/Coffee &amp; Breakfast (bagels, cream cheese, &amp; bacon)8:25 am - Welcome/Announcements8:30 am - Presentation

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Social Media Case Studies

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Social Media Case Studies

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