Will Guidara discusses UNREASONABLE HOSPITALITY: The Field Guide

B&N Union Square in New York City welcomes Will Guidara to discuss UNREASONABLE HOSPITALITY: The Field Guide on Tuesday, April 28th at 6PM.

Join Barnes & Noble - Union Square in New York City on Tuesday, April 28th at 6PM as we welcome former co-owner of Eleven Madison Park and New York Times bestselling author Will Guidara to discuss UNREASONABLE HOSPITALITY: The Field Guide. This interactive guide will help you put the principles found in Unreasonable Hospitality into action in your own organization.

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To make this event safe and enjoyable for all attendees, please read the below guidelines ahead of buying a ticket, so you know what to expect on the day.

TICKETING INFORMATION

Book Admission - $31.62 (Admission + one copy of UNREASONABLE HOSPITALITY: The Field Guide + 5-cent bag fee): **LIMITED QUANTITY AVAILABLE**:

A ticket PER PERSON includes:

• One copy of UNREASONABLE HOSPITALITY: The Field Guide (out 4/28/26).
• Admission to the event space and signing line with Will Guidara.

• **This ticket option is intended for those attending this event in person. For those unable to attend, shipping will be available for those who have purchased a Shipped Book ONLY ticket.**

NO ADMITTANCE, Shipped Book ONLY - $39.18 (one signed copy of UNREASONABLE HOSPITALITY: The Field Guide + Shipping): **LIMITED QUANTITY AVAILABLE**: A ticket PER PERSON INCLUDES:

• One signed copy of UNREASONABLE HOSPITALITY: The Field Guide shipped to you.

• This ticket is only for those who would like a signed copy of UNREASONABLE HOSPITALITY: The Field Guide shipped to them. This ticket DOES NOT gain admittance to the in-person event at B&N Union Square
• **This ticket option is not available for P.O. Boxes, Puerto Rico addresses, and international addresses. Any non US orders, Puerto Rico or P.O. Box mailing addresses will be cancelled and refunded.**

Will will sign and personalize (name only) copies of UNREASONABLE HOSPITALITY: The Field Guide and his other titles.

Will will pose for photos. A B&N staffer will be on-hand to take your photo.

Ticket holders will be admitted into the event beginning at 5:30 PM the day of the event. Please have a copy of your ticket available (either printed out or on your phone) for check in.

Please arrive by 6PM in order to secure your seat in the event space. Late arrivals may only have access to standing room and may not have the opportunity to meet the author.

GUIDELINES

Please note that Eventbrite is the only authorized dealer for this event. Each person, regardless of age, must have a ticket to enter.

No large bags will be permitted into the event.

No memorabilia will be signed at this event.

Any gifts for the author will be collected prior to the signing line.

REFUNDS

Attendees can receive refunds up to 24 hours before the event start time.

If you are unable to attend the event, Barnes & Noble - Union Square will hold your book for seven days after the event. Please contact the store to arrange your pickup.

Should this event be canceled, all customers will be refunded their ticket price to the original method of payment per Eventbrite's refund policy.

All event guidelines are subject to change.

If you have any additional questions, please call the store directly at: 212-253-0810.

Barnes & Noble reserves the right to make new rules and orders in its sole discretion with regard to COVID-19 at any time and any person not abiding by the Barnes & Noble directives will be refused entrance or directed to leave the premises.

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ABOUT UNREASONABLE HOSPITALITY: The Field Guide:

With over one million copies sold to date, Will Guidara’s book Unreasonable Hospitality issued a compelling invitation: “No matter what business you’re in, you can make the choice to be in the hospitality industry.” His lessons about service and leadership celebrated the one principle that never goes out of season: the human desire to be taken care of.

If Unreasonable Hospitality is the why, then The Field Guide is the how—a step-by-step roadmap to applying those lessons, including:

• Building and leading your team with consistency, integrity—and yes, hospitality
• Developing a culture of hospitality with five essential components—excellence, communication, collaboration, feedback, and repair—and the systems that will keep those values front and center
• Creating bespoke gestures with the power to transform ordinary transactions into extraordinary experiences—as well as how to create a ready-made toolkit of easily implemented ones that feel bespoke

Featuring deeply personal stories, his own as well as those of readers he’s encountered, the book is packed with practical exercises that are as relevant to the CEO of a Fortune 500 as they are to the ambitious intern at the front desk. Each can be done on your own, with your team, or company-wide at the annual retreat.

Beautifully designed and illustrated in full color, this delightful, participatory guide—meant to be marked up and discussed—will have you feeling like a kid about to crack open a new coloring book. You’ll walk away inspired, with a power pack of specific, immediately actionable ideas to help you elevate the magic in what you do—for yourself, the people you work with, and the people you serve.

ABOUT Will Guidara:

Will Guidara is the author of the New York Times bestseller Unreasonable Hospitality. He is the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He is the host of The Welcome Conference, a co-producer on the Emmy Award-winning series The Bear, and a recipient of the Wall Street Journal Innovator Award.