Making the Business Case for Content Intelligence: An Overview + Top Tips

Content Scienceis the leading end-to-end content company founded by Colleen Jones, author ofThe Content Advantage. We offer unique solutions such as content-focused management consulting throughCS Brain;content experimentation, testing, and reporting withCS Lab;content creation for the full customer experience with our studio,CS Forge. We're behind one-of-a-kind products likeContentWRX.We also publish the top trade magazineContent Science Reviewand the online training portalContent Science Academy.Our workshops, webinars, and certifications are taught byexperienced content geeks(we say "geek" with love) withproven material. Ourindependent studiesand ourlessons learnedfrom advising top organizations inform all of our educational materials. Want to connect? Sign up for ournewsletteror follow us onLinkedIn.

CONTENT SCIENCE

Reduce waste, maximize impact, and increase ROI from inventory to insight.

Start making the business case for a system of content intelligence.

Content is one of the largest yet least understood investments in the enterprise.Most large organizations are sitting on thousands (or millions) of content assets, yet struggle to answer basic questions:<ul><li>What content do we have?</li><li>Where and how is it being used?</li><li>What content is effective and why?</li></ul>Answers to questions like these are crucial to making the best content decisions at strategic and tactical levels—and to achieving ROI.At the same time, AI is accelerating content creation, making these challenges even more urgent and expensive.Content intelligence is the solution. But how do you make the business case for it?Join Colleen Jones, President of Content Science and author of The Content Advantage, for an executive-level webinar answering that question.<h2>What You’ll Learn</h2>In this session, Colleen will share practical insights from working with leading enterprises to help you start:<ul><li>Quantifying the hidden costs of unused, duplicate, and ineffective content</li><li>Identifying high-impact opportunities to reduce waste and increase ROI</li><li>Connecting content performance to business outcomes leaders care about</li><li>Building a compelling ROI narrative to secure stakeholder buy-in</li><li>Positioning content intelligence as a critical enabler of AI success</li></ul><h2>Who Should Attend</h2>This webinar is designed for client-side leaders responsible for content, data, and digital performance, including but not limited to:<ul><li>Marketing and content strategy leaders</li><li>Content operations and digital transformation teams</li><li>Martech, data, and analytics leaders</li><li>Finance and procurement stakeholders evaluating content investments</li></ul><h2>Why This Matters Now</h2>AI is changing how content is created, and most enterprises face more intense demand for content than ever. But without intelligence, more content doesn’t mean more value.Organizations that succeed will be the ones that understand, measure, and optimize their content as a strategic asset.This webinar will show you how to start making that shift by making the case for it internally.About <a href="https://www.linkedin.com/in/leenjones/" title="https://www.linkedin.com/in/leenjones/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Colleen Jones, MA</a>A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, an award-winning firm where she has advised or trained hundreds of the world's leading organizations to become content Jedis. She has worked with many of the Fortune 50 such as Dell, The Home Depot, Elevance Health, and AT&amp;T to define and execute winning content strategies. Colleen also served as the fractional head of content at Mailchimp during its high-growth period before its $12 billion acquisition by Intuit, also a member of the Future 50.As the author of The Content Advantage (third edition) and a top expert on LinkedIn Learning, Colleen's courses and books have reached hundreds of thousands of professionals around the world.

The Content Advantage in the AI Age: Workshop

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Making the Business Case for Content Intelligence: An Overview + Top Tips

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Making the Business Case for Content Intelligence: An Overview + Top Tips

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