From SEO to GEO: A Hands-On Workshop to Show Up in AI Answers

Learn how to run an AI visibility report, uncover gaps, and develop a GEO plan to show up in AI answers. Lunch is included.

AI search is reshaping how buyers discover brands, and most marketers are not measuring it yet. In this hands-on workshop, Shawn Evans from Gumshoe will train attendees on how to run a live AI visibility report across multiple LLMs, interpret the results, and leave with a clear action plan to improve your (or your client's) brand presence in AI-generated answers.

Target Audience

Brand-side
• SEO manager or content strategist
• Digital marketing manager or director

Agency-side
• Agency owner or account manager building or expanding a Generative Engine Optimization practice
• SEO strategist or Generative Engine Optimization practitioner

Independent
• Marketing consultant or solopreneur offering digital marketing services

Prerequisite Knowledge

•Two or more years of experience in digital marketing, SEO, content, or brand or agency roles recommended

•No prior Generative Engine Optimization or AI search experience required. This workshop starts from the basics

•No Gumshoe account needed in advance. You will sign up for a free account during the session

What to Bring

Bring a laptop and a website URL, your brand or a client’s, to run your report during the session.

Curiosity and a forward-looking mindset to build new capabilities as AI reshapes brand discovery

Participant Takeaways

By the end of the session, you will:

• Understand how Generative Engine Optimization differs from traditional SEO and why AI search visibility matters now
• Run a live AI visibility assessment for your brand or a client
• Read and interpret your results, including persona-level visibility, competitive benchmarking, and content performance
• Identify gaps in your AI visibility and determine which levers to pull to improve it
• Leave with a prioritized action plan to strengthen your brand’s presence in AI-generated answers

Agenda:

• 9:00–9:30: Welcome, introductions, and context on how AI search is changing brand discovery
• 9:30–10:00: Learn how AI search differs from traditional SEO and why a new approach is needed
• 10:00–10:30: Run your first AI visibility report live with step-by-step guidance
• 10:30–10:45: Break
• 10:45–11:05: Explore personas, topics, and how your brand shows up across competitors
• 11:05–11:30: Share findings and get context and suggested next steps
• 11:30–11:40: Break
• 11:40–12:00: Learn key levers to improve your AI visibility
• 12:00–12:30: Wrap-up and Lunch