Shop Talk - Survival Tactics for Slower Periods

Lackawanna Station

We're talking real strategies:how to move product when foot traffic drops, promotion that doesn't feel desperate, and what actually work

RecRoom

Real talk: slow seasons happen. Most retail businesses make 70% or more of their sales during the holiday season. Spending trends can be effected from everything to weather and political issues. So what about the down time? We're workshopping real strategies—how to move product when foot traffic drops, promotion that doesn't feel desperate, and what actually works when Instagram isn't converting. Bring your questions and your war stories.Lead by:Georgia Varidakis Simoes (me!), owner of 2 retails store in Williamsburg, Brooklyn from 2008- 2014, your MF curator and GM &amp; Director of events for Lackawanna Station.Michelle Ward, GM and Co-founder of RecRoom

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Shop Talk - Survival Tactics for Slower Periods

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Shop Talk - Survival Tactics for Slower Periods

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