2026 BBB El Paso Torch & Spark Awards sponsored by GECU

Celebrate with us as we honor El Paso’s leaders in integrity—businesses committed to ethical practices and building trust in our community.

BBB is a trusted advisor, community resource, and partner dedicated to advancing marketplace trust. The Better Business Bureau Torch Awards for Ethics reflects this mission by recognizing organizations whose leadership embodies the four C’s: strong Character, an authentic and ethical Culture, meaningful relationships with Customers, and a lasting impact within the local Community.

The Torch Awards for Ethics will recognize business and nonprofit leaders in our community that exemplify the highest standards of Character, Culture, Customer Service, and Community Commitment.

The Spark Awards will celebrate emerging businesses and rising leaders who are shaping the future of our vibrant entrepreneurial ecosystem.

Legacy of Integrity Award We are proud to honor GECU, American Finance & Investment Co, Inc., Gorman Distributing, and Southwestern Mill Distributors with the Legacy of Integrity Award. This prestigious award is reserved for an elite group of organizations that have maintained decades of BBB Accreditation. This year we celebrate those who have been accredited for 70+ Years.

Life Time Acheviment Award will also be presented to WesternTech for their long-standing commitment to education, workforce development, and community impact has made a lasting difference in our region.

Join us as we recognize and celebrate the organizations and individuals who continue to set the standard as true Champions of Trust in our community.