MSU MSMRA Fall 2026 Spartan Insights Summit

Join us for the 5th annual MSU MSMRA Fall Spartan Insights Summit!

This premier event brings together 120 MSMRA board members, alums, and MR industry professionals for an engaging experience. Hosted by Jacci Weber, Director of Pet Parent Insights at Mars Petcare and MSMRA Board Chair, alongside Matt O'Mara, Founder and Managing Director at Cranbrook Search Consultants, and Joseph Wylie, Director of Global Supply at Reach Collective and MSMRA Executive Committee Member. This event features captivating executive speakers from across the Insights and Analytics industry!

We are excited to announce this year's event theme of Insight Starts with People: Keeping Humans at the Center of Discovery and the first showcased speakers:

• Todd Penegor | CEO| Papa Johns
• Anita Watkins| CEO | The Insights Association
• Eli Moore | VP, Data Strategy | Burke, Inc.
• Jorge Calvachi | Director of Insights | La-Z-Boy
• More exciting panelists to be announced soon!

Register today to secure your spot! Gain valuable insights from industry experts, explore groundbreaking research, and shape the future of insights and analytics—limited seats available.

Sponsor a Student to Attend the Summit: We are once again offering the opportunity to sponsor a student’s attendance at this year’s summit. Your sponsorship directly supports the next generation of market research leaders and helps make attendance possible for our students. Our goal is to sponsor all students attending this year, and every contribution helps. Student sponsorship add-on options of $50, $100, and $200 are available at registration checkout.

Sponsor a Student Scholarship: This event is a scholarship fundraiser for MSMRA students, with awards presented directly to recipients during the program. If you or your organization are interested in directly sponsoring a student scholarship to be awarded at the event, please connect with our team at msmra@broad.msu.edu.

We are looking forward to another fantastic MSMRA Spartan Insights Summit!